There are many different successful companies out there today that have a less than successful website. Maintaining a successful website takes hard work and dedication and unfortunately some people aren’t willing to put in that effort. If you are willing to put in a bit of work and follow these simple and effective tips for creating a successful website, you’ll already be one step ahead of the rest.
3 Secrets of a Successful Website
- Appearances are everything. Your well designed website should show the world that you are stable and successful. You want readers to take you seriously and come back for more. You should take the time to create a visually appealing and easy to navigate site. Break up content with pictures, videos and links to other information. The main thing to remember here is to keep your reader entertained.
- Update content often. You should be updating your site every few days. Readers want to come back and see something new. Whether it’s a new blog post or new pictures, make sure you are providing new content for your readers to enjoy on a regular basis. Give visitors the option to contact you and give feedback as well. The best way to hear what your readers want to see is directly from the source itself.
- SEO is your new best friend. In order to drive traffic to your site you need to brush up on your Search Engine Optimization skills. Using keywords to your favor is a great way to drive traffic to your site. Having a site rich in SEO keywords helps you to become visible on Google, Yahoo! and other search engines. By becoming visible on different search engines you are essentially investing in free advertising for your site!
Keep these secrets in mind when building your successful website. If you follow these simple steps and are offering your readers plenty of content to keep them engaged, you can be sure they’ll be coming back for more.
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In today’s society we are all practically glued to our smartphones; in fact, I bet the majority of you are reading this blog post from a 4.5” by 2.3” screen. It is no secret that small and large businesses have been trying to crack the mobile marketing secrets for years. From failed text messaging advertisements to recent QR codes, mobile marketing has been a necessity that has yet to deliver the desired results – until now. Apple has once again stepped to the forefront with a mobile marketing tactic that is affordably available to big and small retail players.
Have you ever heard of the iBeacon? The iBeacon uses Bluetooth Low Energy (BLE) to create a transmitting beacon around regions, which alerts your store’s app when a user enters into the beacon’s space. Imagine that you are approaching a Macy’s store. As you enter into the Macy’s iBeacon region your phone will transmit customized coupons and even walking directions to the specific aisle where a discounted item is located. iBeacon can go so far as to prompt customers with special promotions or a personalized recommendation based on past shopping history.
A recent Bloomberg article examined the mobile marketing implications of the iBeacon. According to Bloomberg analyst Bill Carmody, at just $99 for three 50-meter transmitting beacons, “It’s as if you just added Google Analytics to your physical store – the real-life equivalent of being able to analyze page views and click throughs.” iBeacon allows retail store owners and manufactures to analyze retail traffic patterns, specific hover zones, and purchase patterns.
The possibilities for targeted mobile marketing are now endless. As we enter the busy holiday shopping season we will soon discover if iBeacon proves to be the mobile marketing breakthrough that it currently seems to be.
[Source: Business Week – http://ilnk.me/15588
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A well-designed website form is a way to effectively collect useful data while giving your website a professional appearance. Executed correctly, website forms can easily do in a couple of minutes, what it may have taken countless man hours to do by hand. For that reason, and many others, forms are valuable tools that can provide a dearth of information and potentially boost sales for your business.
If you aren’t currently using website forms on your website, you may be missing a huge opportunity for growth. Forms can be used to order a product or service, collect feedback, register for an event, collect survey results, or collect contact information. The benefits of collecting such a dearth of information can help your business expand exponentially.
Once all of this data is collected, it can be saved, organized, and utilized. Whether you use that information for marketing campaigns, to disseminate new information, to provide product updates, or to follow-up with customers, you now have an arsenal of information that can be flexed in any number of directions.
Website forms are an easy way to collect consumer information. Brief, clearly-worded fields create an easy access point for consumers to share their needs and opinions while getting your company the information it needs to adapt to the needs of its customers. Setting a form up is relatively easy to do and can yield endless advantages for your business. It is an instant and cost-efficient way to put at your fingertips all of the valuable market research that you need to create a thriving a business.
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Content marketing is a quick way to reach any business goals that you may have. This is one market that is rapidly growing and making a name for itself in the business world. Content marketing is great to use for any type of business that are you are trying to expand.
- Taking Things Behind the Scenes: When you give your audience a behind the scenes look at your business, they feel special. When your audience feels special, they are more likely to become interested in what your business has to offer. If you are considering offering a behind the scenes sneak peak, you will have to gather and present interesting information that will be interesting to your audience.
- Being Able to Provide Exclusive Content: The best way to make sure that your business stays ahead of its competition is to create unique content. When you are providing your audience with content that they are not able to get anywhere else, your business will become the number one source that they go to. This will generate a substantial amount of traffic for your website.
- Provide a Q&A Form: Providing a question and answer form is a great tool to use to help your audience receive answers to the questions that they are looking for. Make sure that you update this section of your website so that your audience is aware of new concerns. When you constantly update your website and its sections, you will be able to constantly provide up-to-date details about the achievements and new events that are occurring within your business.
These are three basic steps that you can use for content marketing strategies to help you expand your business and gain a broad customer base. Keep in mind that your business is only as great as your customers and without customers, your business can suffer greatly.
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