No other advertising platform has stood the test of times better than direct mail marketing. Below are some tips to get your campaign started.
1. Start out with a standard template.
Templates create the foundation for all your mail campaigns and are as easy to use as personalized business letterheads, envelopes and stationary. This template should include all the basic information including your contact and location plus an interesting design/logo to catch the prospective client’s attention. Make the template easy to edit and update by creating certain areas where you can easily make the necessary changes. For instance, you can have your basic info and design, then have four ‘text boxes’ formatted to easily remove or add text and pictures as you need them. This way you can use your template again and again.
2. Use EDDM
Every Door Direct Mail allows you to work smart instead of hard. This is a mail service where small businesses get direct mail discounts without the hassle of getting permits or using application forms. EDDM goes straight to the post office and is distributed to local clients from there. This marketing tool is a powerful service that deals with a broad area without focusing on demographics. EDDM is an effective medium used to distribute newsletters, flyers and postcard by retail stores, grocery stores and lawn care companies because it’s great advertising at a lower cost.
3. Keep Up With Existing Customers.
Pare down your mailing list to target existing clients. These are the best customers to work with as they are familiar with your product and are interested enough to patronize your business. Sending postcards and newsletters keep your business alive while acting as a reminder to your present clientele. Many small companies lose business not because of poor service, but because their customers forget about them. Think radio advertising; a constant audio reminder of what customers want – direct mail has the same power.
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