In our world where email paperless billing has shrunk the amount of mail delivered by the post office, the fact remains that direct mail marketing is still a viable option or getting new customers and making more sales because most people still love getting mail, especially when it’s not bills. However, if you have a business campaign that is a bit lackluster, then you may be searching for a way to revive your direct mail marketing presence. Five tips that will help you do just that are highlighted here.
Change your approach
Long gone are the days of creating a thin, cheap looking pamphlet to mail to customers. Instead, you need to create a great looking piece of mail that seems important. This way it will not be thought of as “junk mail,” but rather an important piece of correspondence that will garner attention and interest.
Target the right customers
It is important that you are not blindly sending mail into the world. Instead, find out who your target customer is and ensure they are the ones who receive your direct mail. This will help to optimize your marketing dollar, ensuring the highest possible potential for a sale.
Don’t go overboard
When it comes to a direct mail marketing campaign, it is essential to keep it simple. If you try to put too much information on a pamphlet or other piece of paper, or do not make the message you are trying to convey clear enough, chances are your mail will not have the desired effect and will go straight into the recycling bin.
Consider using recycled paper
While the environment may not be on the forefront of your customer’s minds, it is something they will notice if you are taking steps to protect it. Using recycled paper shows you care.
Include an online presence
When you send customers direct mail, you should include an online URL or other resource. For example, are you promoting a product? If so, include a URL where a customer receiving the direct mail can actually order that item.
Direct mail is not dead. But it may require a bit of reviving if you have not given it any thought recently. Use the tips here to bring new life into your direct mail campaign.