Online marketing tactics seem to be the main method for most present-day companies. However, using offline tactics as well can be a smart business decision overall. Because internet access is so prevalent, most companies as well as most individuals seem to believe that online strategies are the only way to go. But offline strategies can actually be just as effective if utilized properly.
Perhaps the best way to combine offline and online marketing strategies is by using social media to attract customers to a specific event. Whether you have a booth at a local fair, an exhibit at a local art show, or you are a shop owner who is having a major sale, social media makes it easy for you to reach others with specific dates, times, and locations. It may also be best to include some sort of incentive (i.e., “mention our Facebook page and receive a free item”).
QR codes are becoming an increasingly popular marketing strategy as well. QR codes are two-dimensional barcodes that can be scanned by a mobile phone to show the potential customers a website, a video, or other information about the products. QR codes can also send out text messages to alert cellphone users of specific deals.
For each and every offline marketing material, there should be the company’s specific website/URL so customers can find you offline and follow you online. It is important to remember not to simply include the logos for popular sites such as Facebook and Twitter. Always list your exact URL for easier access.
Offline and online marketing can easily go hand-in-hand if you use these pointers to secure consumer attention. Reaching your target audience with simplicity and organization will benefit companies and individuals in the long run.