Archive for June, 2015

5 Quick Reasons You Should Offer a Monthly Newsletter

Whether you have a personal blog or a commercial website, starting a monthly email newsletter can bring enormous benefits. In today’s tech-driven world, a newsletter subscription almost seems like an old-fashioned idea. You might be surprised, though, how effective a well-managed newsletter can be for increasing traffic to your website. Here are 5 quick reasons why you should implement a newsletter:

1. To drive up sales.

People are impulsive. Hook them with a sales pitch delivered right to their inbox. Statistics from Convince and Convert indicate that up to 44% of people respond to promotional emails, like newsletters, by making purchases. A well-worded call-to-action will bring people to your site.

2. Develop customer loyalty.

Brand recognition and customer loyalty are hard to gain in today’s super saturated media-driven market. People like to feel that they have a personal connection to a brand or website. Use a newsletter to give your customers relevant, useful information.

3. Familiarity and social media connection.

Most internet users are more familiar and comfortable with email based communication versus things like RSS feeds. People are already accustomed to checking emails daily. Also, the newsletter is a great way to reinforce messages delivered via social media sources.

4. It’s not difficult.

Newsletters don’t have to be long or require tons of rigorous research. Short, to-the-point newsletters with a few select links and a strong call-to-action is all you need to get customers engaged with your site.

5. Gain momentum.

You can think of newsletters as premium content for subscribers. Information and offers not available to others, means customers feel cared for and part of a community. Time your newsletter publication with important release dates and promotions to get a burst of activity on your site.

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The Benefits of Surveys in Your Marketing Campaigns

Direct customer feedback can be the most insightful, beneficial information for improving your marketing campaigns. It’s important to collect and evaluate all kinds of relevant data from your advertising efforts. In particular, savvy business owners will benefit from the use surveys. By considering your customers’ likes, dislikes, wants, needs, and more, your company can improve its overall strategy for gaining clients and securing sales.

Three Ways Surveys Will Benefit Your Marketing Campaigns

1. Surveys provide clear feedback on your successes and failures.

Better than crunching numbers or tracking conversions, you can evaluate the effectiveness of your advertising practices by straight-up asking your clients. A well-written survey can yield important information on buyer behavior. While some theorists are weary about customer truthfulness, smart companies word their surveys in a way that encourages transparency and accuracy of information. Do some research and educate yourself about effective survey questions.

2. Surveys pinpoint the exact characteristics of your consumer.

Digital tracking of your campaign’s activity can give great data on users’ visiting of a website, sharing of a link, or buying of an item. But still, services like Google Analytics can’t describe the personalities, perceptions, and in most cases even the gender of your customers. Tailor survey questions to the intimate qualities of your readers, data you might not otherwise have access to. Determine their feelings and confirm their demographics, and you will optimize your understanding of your brand’s actual impact.

3. Surveys reach a huge audience and are incredibly affordable.

Marketing resources can be scarce, and when you need to substantiate costs for advertising, a survey is the perfect solution. With free or inexpensive sites like SurveyMonkey, even the smallest of businesses can pick the brains of their target market. In the age of the internet, a survey’s reach is immeasurable. With proper placement and timing, it can provide thousands of quality responses. Most importantly, applications analyze aspects of the accumulated data for you, freeing up important resources to be spent elsewhere.

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How to Get More Data From Your Marketing Campaigns

When spending significant monetary resources on marketing, it’s important that your business derives as many benefits from those dollars as possible. Nowadays, complex statistics are easier to track, and the effectiveness of a campaign is not only about the bottom line. If you implement a marketing campaign aimed at generating sales, gaining clients, or raising awareness, keeping accurate, detailed records can help improve your business’s strategy in the future. If you answer to your company’s boss, executives expect data to back up their advertising investments, meaning it’s imperative to track your successes–and failures! Consider these three tactics for getting more data from your marketing campaigns.

Embrace Internet data-collecting resources.

Educate yourself about applications such as Google Analytics, one of the many free feature that allows you to tag and track links you include in emails, tweets, blog posts, or on Facebook. By taking the extra step to utilize the easy URL Builder tool, your business will optimize its marketing campaign money. Once your advertising push ends, you’ll be able to pinpoint which links resulted in successful conversions.

Beyond social media, invest in display banner ads.

Unlike a traditional print advertisement, online graphic buttons or banners can be easily tracked, providing data for important campaign analysis. When users encounter your banner on social media or a shopping site, information on their “clicks” and other behavior can help legitimize–or disprove–the ad’s effectiveness. In the future, expert consultants can help you tweak the wording, color, and overall appearance of your advertisement from initial campaign records.

Whether digital or print, keep coupons in your campaign.

When people think they’re getting a consistent deal by buying your goods or services, you generate a dedicated consumer base. Mining customer data through their use of digital coupons is simple, but don’t forget about manual record keeping for coupons clipped from the paper. The time, place, and money spent at the time of a coupon’s in-store redemption offers important statistics for evaluating your greater campaign strategies.

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The Benefits Of Bringing Traditional And Digital Marketing Together

With the business community constantly changing over the past few decades, advertising has managed to make the most drastic. Implementing modern marketing techniques has become necessary if you want your business to become successful in today’s society. In the past, television advertisements or hanging up flyers were the ways to communicate with customers, however, today, internet marketing has become the preferred way of advertising. In addition to making these changes, it’s important to have an audience with a wide variety. By making sure that you reach all age groups when displaying your services, it will show current and potential customers that you care and want to help all customers reach their goals.

When hiring new companies, it’s important to have diversity to show that you can help accommodate everyone’s needs. Whether it’s a printing service that will handle flyers and pamphlets, a television agency for commercial broadcasting, a web design company, an SEO company or a social media marketing agency, make sure that you cover all aspects of business. Combing all of these industries will help get your company exposure and better your reputation.

The most important part of marketing your company is making sure that you have a quality website to showcase your company’s services and products. You want your website to be simple, yet professional, attracting customers and showing them that you are better than your competitors. If your website looks unorganized or outdated, you are unlikely to receive new customers. By allowing your business to have a combination of both modern and traditional marketing techniques, you will receive the necessary exposure to becoming successful.

Posted in: Marketing, Printing

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Improving Response Rates and ROI with Direct Mail

Because the digital world has become so prominent in our era, businesses have started to abandon marketing methods that have been working for years. Direct mail still remains as one of the best ways of connecting with prospects and existing customers alike. In a world where you have to scroll through multiple junk emails to get to an important one shows that marketing emails may not always have the greatest impact. Consumers and professional decision makers respond differently to direct mail, which arrives directly on their doorstep than they do to other types of media. Direct mail is essentially marketing collateral that you mail directly to your target market. Whether it’s something as simple as a postcard or letter, or as complex as a box filled with promotional material or product samples, it has an impact.

Every marketing effort and campaign must be justified since you are using marketing funds to bring about any plan you may have. This means your efforts will have to bring forth the best return on investment (ROI). If you’re having difficulty getting an acceptable response rate and ROI from your direct mailing campaigns, do not stress. Below are important things to remember when marketing and if done correctly, will help you improve your response rate and greatly increase your ROI. Always remember to track your efforts and test different mailing ideas, helping to optimize your mailing campaign as you progress in your efforts. Here are some helpful to remember when sending out direct mail:

Narrow Down Your List

In order to get the best response rate and ROI out of your direct mailing campaign, you have to make sure your mailing list is highly targeted. Regardless of whether you serve consumers or businesses in an area, an effective campaign has to target those who are interested in your products or services and are willing to spend the money. The success of your campaign relies on your choosing of the right prospects to target. This will help you gain high-quality leads and increase your ROI.

Timing Is Everything

Mailing lists can become outdated, so it’s important that you order a list only when you are ready to launch your campaign. If you built the list in-house over time, take the time to do some research and confirm that the person or business is still located at that address. Businesses are easy to confirm because most of them have online directory listings or websites with their information. Having an up-to-date list will help you get a higher response rate.

Define Your Main Objective

Before you build your campaign, you need to determine exactly what your objective is. Are you trying to generate leads and sales or are you just planning on introducing your brand? Once you have determined your goal, you will be able to build a strong campaign.

Make it Stand Out

If your marketing piece looks like the rest of their junk mail, it will end up in the trash. Make sure it stands out and is appealing to your target audience.

Always Have a Call to Action

To ensure you get responses, you must create a campaign that generates excitement. By adding an offer and a call to action, you are telling the prospect that you are interested and want to be in contact with them.

Personalize

Personalizing your mailing pieces helps create a direct relationship between you and your customer. Using a prospect’s name and address entices them to look at the mailer. Some companies will give prospects unique URLs with their name on it, or “account numbers” which are essentially just ways to track responses.

Provide Various Ways for Them to Respond

Some people prefer speaking over the phone while others prefer sending an email or filling an online form. Regardless of what you believe your target prefers, it’s best to offer multiple ways for them to contact you. Eliminating any one method of contact may mean that a percentage of your prospects will simply no longer be interested. By providing multiple ways for them to contact you, you’re showing consideration for your customers, something that they appreciate.

Sending out One Marketing Piece is not enough!

Each time you mail out a different marketing piece, you are not only expecting results, but you are also getting your name out there. On average it takes 7 to 9 tries to actually get your prospect’s attention, and may take longer for them to make a transaction. Remember to remain consistent, showing that you want to build a relationship.

Follow-up with a Call

This may not be suitable for consumers, but if you are marketing to businesses, your best bet is to make a follow-up phone call. Phone calls will help your campaign become more personal and will help reinforce your brand, while building trust and a relationship with your prospect, furthering the chances of closing a deal.

Test and Keep Track of Results and Calculate ROI

When sending out mailing pieces, you may want to try controlled testing. By changing only 3 things on your campaign each time you send out something, you will be able to better track the response rate. It will also help you keep track of the ROI of your overall direct mailing efforts or individual campaigns.

Once you have sent out some mailers, you will have a better idea of what prospects become leads and eventually sales. This will help you make better decisions for your future campaigns.

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New Techniques for Mailers That Catch More Attention

Even in a period where technology seems to rule the world, direct mail is still an effective marketing campaign. In fact, in many cases, it’s much more powerful than sending out a mass email advertisement, which can get placed in a “spam” folder. However, just because it’s a useful tool in marketing, it doesn’t mean that any colorful ad with generic, overused buzzwords will sell a product or service. Below are some helpful tips to consider when sending out a mailer.

Be Creative

When sending any piece of mail to someone directly, it’s important to think outside of the box to grab the attention of potential customers. Ditch any lame ads with a clipart picture of what your business does, and forget about advertising with words like “free,” “innovative” and “leader.” Become innovative, using words like “sale,” “save,” “guarantee” and “proven.” Include authentic and eye-catching pictures, helping to attract customers. For example, if you’re advertising your landscaping business, use a picture of a real yard that you landscaped rather than a cartoon-looking image of a lawn mower.

Don’t Overwrite

Stop with the flowery language that sounds good but is nothing more than fluff. With most customers preffering to skim material, avoid writing anything that is wordy. Instead, use descriptive language and sum everything up in simple terms. In addition, include your business’s information because most people don’t want to waste time checking out your website or calling you. They might just rule your company out if you make them do too much to find out about you. They’d much rather just know everything up front.

Stop Overselling

Don’t make a product sound better than what it is. You shouldn’t use words like “best,” especially if the products aren’t the best. Instead, tell the truth and amplify the benefits without boasting or overselling. For instance, rather than saying “the best prices,” you could say, “competitive prices.”

Use Second Person

Always talk to the reader. They are the potential customer, and you want to speak directly to them, making sure that you meet all of their needs.

By following these tips, you are already on your way to becoming an innovative and successful company.

Posted in: Direct Mail, Marketing

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The Importance of Accurate Data for Direct Mail Campaigns

Direct mail is used by thousands of companies for marketing and promotional purposes. While this can be a great tool for attracting and maintaining a solid customer base, there are pitfalls. Having inaccurate data can substantially limit the effectiveness of the campaign. An effective direct mail campaign needs to be sent to the right people, at the right time, and with the right offer or promotion. The following are three reasons why accurate data for direct mail campaigns is so important.

1. Maintaining a Personal Connection

When it comes to maintaining a positive relationship with current customers it is important to send information to up-to-date addresses and spell names correctly. Nothing says impersonal mass advertising like a misspelled name. Even if the right advertisement or coupon reaches the correct individual, if other information is inaccurate a customer can feel disconnected and unappreciated by the company.

2. Targeting the Right Audience

Not every customer you’ve ever had is right for each deal or promotion. A company probably won’t send out a coupon for baby furniture to an elderly couple. But they still will want to keep them on their mailing list for other furniture discounts. It’s important to not only maintain accurate names and addresses, but general age ranges, income levels, and accurate information regarding past purchases.

3. Cost Effective Marketing

In simplest terms, inaccurate data is a waste of money. Even with the Internet and social media, direct mail can still be effective. It isn’t cheap, however. Even though it might initially cost extra time and money to have a system in place to make sure data is accurate and current, it’s worth the extra expenditure in the area of direct mail.

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3 Tips About How B2B Marketers can Generate Leads

Out of ideas to generate leads? Try any of these three ideas, and you’ll have enough leads to last you through the rest of the year!

1. Establish Your Authority

It’s not enough to tell people that you can do what you say you can do. You have to demonstrate it. One of the best ways to establish your authority and gain leads is to publish in related markets, where your leads will be going to look for information. When they continually get the information from you, they’ll naturally come back to you when they’re ready to hire an agency. One good starting place to publish is EntrepreneurOnFire.com. Not only do they help showcase entrepreneurs, but they have established themselves as a resource, which is a natural place for your future leads to go for information.

2. Attend Conferences

Conference opportunities abound for lead generation in the B2B market. People trust others more when they can put a face to a name, and when they feel like they know you a little bit better. You don’t have to be the keynote speaker to get noticed. Conferences are a great place to network, and chances are you’ll come home with more than a pocketful of business cards and leads. Forbes has put together a helpful list of some conferences. There’s bound to be one near you.

3. Work LinkedIn

LinkedIn is a proven way to generate leads no matter what your industry is. One effective way to get noticed is to publish to LinkedIn Pulse, where you can once again demonstrate your expertise. Reach out to potential leads by connecting with them and then messaging them with ideas on how you can help them grow their business. On LinkedIn, you’ll find that leads often come to you once you’ve made enough connections.

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