How Much Is Too Much Blogging?
For most businesses and personal blogs-posting once a week is the norm. But blogging frequency will not be the same for all. There are a few areas that you will need to investigate before you can decide on the perfect number of postings for your blog.
Ask yourself this question-What am I striving to accomplish with a blog? And then set yourself up for success by setting blogging goals that run parallel with your overall business objectives. Or on a personal note- are you just having fun or want to help others with your wisdom? Give the best of yourself by setting a blogging schedule and be consistent. People will show up and respect you for not wasting their time.
Blogging is not just about you. Who is your audience of readers? Are you making connection with them-or overwhelming them? Posting too much may chase your readers away because they can’t keep up. Give your readers informative and delightful content-but don’t overdo-keep them in a bit of suspense and always wanting more. Make sure your reader has time to absorb and enjoy what you have created-they don’t want to be rushed.
Quality vs. Frequency
Fresh insight and wisdom needs a moment of incubation time before release. Frequency of posts does not automatically promote quality content. If the quality of your content is slipping-it’s just a matter of time before your readers slip away. Don’t breed familiarity- keep ahead of your clients and friends and let them chase you in anticipation.
Too Much Blogging…
If your blog is just words on the screen and not accomplishing your goals-too much blogging.
If your readers are overwhelmed and leaving-too much blogging.
If your posts are many and void of quality content-too much blogging.