There are different types of selling. For instance, upselling is the process of encouraging customers to buy a product that’s better or has more features than they one they currently have. On the other hand, there is cross-selling, which is the process of encouraging individuals to purchase products in addition to the ones they already have. It’s common in the cable, television and internet industry, but it can be applied to many other markets. It requires a shrewd salesmen to upsell effectively and frequently.
If you own a restaurant that serves dinner, you should try to sell customers dessert or wine in addition to what they already ordered. If you own an antique shop, you could sell cleaner for the products. Basically, you should look at your current inventory and think about what people would need in addition to what you currently have. Situate items in your shop according to what goes together such as cribs and crib bedding. You should have a list in your head of items that go well together to recommend to your customers once they buy one item.
If you can, make a feature on your web page that recommends items to purchase with what they currently have. If this isn’t possible, at least put items that are similar on the same page. This makes it easier for people to find what they need and may remind people of what else they need in addition to what they just bought. This works for Amazon, so it definitely can work for you. In fact, 35 percent of Amazon’s sells come from their, “Customers Who Bought This Item Also Bought” feature.
3. Bundle Up
Sell items that go together, together. Create a deal that seems like a good price because it’s slightly lower than what the two products would be separately. However, there shouldn’t be a huge difference between the price of the items bundled together and the price of them sold separately.
You can turn cross-selling into an art using these tips. They’re not incredibly hard to do. However, they do have the potential to increase your profit drastically.