To truly capitalize on advancements in the worlds of marketing and communications, businesses must find ways to make print work with new channels.
Here are three ways that print can be made interactive:
Use QR Codes to Drive People to Mobile-Optimized Sites
The numbers behind the growth in mobile marketing truly are impressive. More and more of your customers and prospects are visiting websites on their mobile phones. By adding a QR Code to your printed materials, you will be able to reach that mobile audience. QR Codes truly can make print interactive. By driving people a mobile-optimized site where they can watch a video, learn more about a product, or sign up for future alerts, you will further build your database and increase brand awareness.
Promote Social Media Pages for a Company or Product
Companies of all sizes and across all types of verticals are turning to social media to help better serve their customers and interact with prospects. However, they need people to know those pages exist to truly maximize the impact. One way to do this is to promote the social media sites on printed materials. Many people use their smartphone to hop onto sites, such as Facebook or Twitter. They may do the same thing after learning that your company has something to offer on those sites.
Use SMS/Text-Messaging as the Call-to-Action
While we may place less phone calls on our cell phones than we did two years ago, SMS/Text-messaging usage seemingly continues to rise. A number of companies have found ways to engage their fans and build their mobile marketing database by inviting people to send a text message to opt-in for a special offer.
There are plenty of tools and channels to choose from when trying to make print interactive, so see what works best for your audience and take it from there!
It is certainly wise for your company to continue using email efforts in your marketing mix.
However, one of the biggest challenges that marketers face is how to get their target audience to pay attention to their emails.
One of the best ways to improve the success of your efforts (whether you’re measuring by open rates, click-throughs, or a further conversion) is to test and try variations of your content and design.
Here are 4 features that you could try testing in your email program today:
- Subject Line: If you are sending out an eNewsletter, then you have a prime candidate to try a test with. Measure the effectiveness of an email that simply says “[Company Name Here]‘s Newsletter” versus a Subject Line that describes what is in the article (i.e. “News For You: Direct Marketing Case Study, SEO Tips, and More”).
- FROM Name: The Display Name that people see in the FROM can play an important role in their decision-making process as to whether to open and take action on an email. Are they familiar with the name? Do they associate that name with an unsolicited sales pitch or with someone who has helped them in the past? Try running a test where you send the email out from the name of someone on your staff (perhaps the CEO, VP of Sales, a Product Manager, etc.) and then measure that against what happens when the FROM displays the name of your company.
- Image Buttons vs. Text Links: Getting someone to open the email might be the first step. But from there, you need them to take action. Try testing an email that primarily includes text links versus one that incorporates graphical buttons in the call-to-action.
- The Wording of Your Offer: What would work better on your audience: “Try our brand-new product today!” or “Improve Your Business: Get Started with [Product Name Here]“? Run a variation of the key words in your offer and then measure to see what drives the highest number of clicks and conversions.
Email is definitely a marketing channel that shouldn’t be neglected, you just have to be aware of which components you should adjust and track for more success!
Taking the leap towards a mobile website is a big step. Maximize your investment by including these three essentials components into your new mobile site.
1. Keep Your Branding Consistent
Your mobile site is another medium that your company can use to engage with potential customers. Keep the same branding and color scheme that your existing website has. This helps with recall and recognition, two critical components of any advertising or marketing strategy. Visitors will also know right away that they are on the site they’re looking for- yours!
2. Calls To Action
Much like your desktop website, you want your mobile site to inspire some action from viewers. A mobile site offers the opportunity for commerce and immediate data collection. Give viewers the ability to sign up for newsletters or other initiatives. One great feature is “click to call”. Display your phone number on your site, and one click dials the number. Now that is instant gratification.
3. Navigation Ease
A smartphone screen isn’t excessively large, and a lot of us need glasses to read their phones (ahem). So don’t defeat the purpose of a mobile-optimized website by squeezing tiny text onto a page and adding small buttons and links. Eliminate the need for scrolling and zooming. Also, think about the type of content you are adding to your mobile website. Everything should be simplified. If your website has 3-5 paragraphs on a page, you may want to cut that down to just a few sentences.
If you have questions about building a mobile website, contact our team today!
There are plenty of examples where marketers have put QR Codes on their materials simply because they could. But there also have been a great number of QR Code applications that truly provide value to a customer or prospect, and in return, to the company as well.
Here are three ways that companies could incorporate QR Codes into their fulfillment process:
QR Codes that Point to How-To Guides and Instructions
Thus, one way that companies could reach the emerging mobile audience is to place QR Codes on packages and boxes of the material that they sell and ship.
These QR Codes could point to mobile websites and/or videos that provide step-by-step instructions and online videos that demonstrate how their items should be properly assembled.
QR Codes that Lead to Mobile Surveys and Forms
Social networks have made it easier than ever for people to tell the world if they are happy or not with a company or product. Companies could seek to acquire that information directly as well by putting a QR Code on their packages that lead to mobile website surveys.
These surveys could seek to ask the most important questions that a customer may want to answer — “Are they satisfied? Do they need help? What could be done better?”
This feedback could be provided while the company and its products are absolutely fresh in the customer’s mind… right through their mobile phone.
QR Codes that Make it Easy to Order Additional Materials
When someone needs to order a replacement part or to reorder an entire unit, companies would certainly want to make that an easy process.
This could be done by including a QR Code on packaging that leads to a mobile website. The website could either contain a Form that allows a user to request the item or a response from a sales rep; or it could even include an option for placing an order directly from the phone.
Think of QR Codes as not just an interactive marketing tool, but a mobile customer service representative. These 2D codes can offer extra assistance, gather feedback, and help give your customers more of what they want!
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Are you looking for the finest Business Cards that instantly stand out? Not average Business Cards, then you are at the right place! Our Business Cards are customized and branded as unique as you. Choose a finishing that best complements your work either classic designs or high gloss for an eye-catching shine.
What Size Is Appropriate For My Business Cards?
The standard size of a Business Card is: 3.5″ x 2″ U.S. However, the most common non-standard sizes printed is 3.5″ x 1.5″ which is a mini-square Business Card.
How Do I Know What Size Is Right For Me?
The right size for your Business Card shall be revealed after printing out a PDF proof on an inkjet or laser printer prior to approval. By printing the proof and cutting it out you’ll get a feel for what the card feels like in real life.
What Will Make My Business Card Unique?
The sole purpose of Business Cards is to air out your image or brand in regard to your profession or work. Most creative Business Cards are for persons who are in the skilled or art-related fields; musicians, graphic designers, photography and the likes. These professions allow you to break the Business Cards rules when it comes to style and size.
What are the cost implications?
Business Cards are no longer printed and charged according to the sizes. That means that generally there is no difference in cost to print a card with different dimensions. All of the Business Cards (mini inclusive), are cut using a hydraulic cutter. This has helped reduce the cost of custom-made Business Cards.
Wide format printing is no longer an expensive novelty offered by only a few print shops, as it was when it was first introduced. It is now recognized to be the ideal solution for many types of printing projects and is readily available in small print shops to large ones. Wide format printing means roughly that the width of the print roll going into the computer-controlled printers are in the 18” to 100” category. There are larger sizes as well, but those are in the super wide or grand format. Once a graphic is printed using wide format, it can be repurposed into any number of products.
Outdoor Signage and Media Applications
Billboards and oversized outdoor signage can provide visibility for companies with new products to announce, upcoming events or to strengthen brand recognition. Through use of a large format, the message catches the eyes of anyone passing by. Wide format printers use special inks that are durable and can stand up to all weather conditions.
Custom graphics can be printed on adhesive material that is then used as wallpaper or backdrops for indoor decorating. Banks, churches and colleges are all making use of this type of printing, which can be customized to any style. A dance company in New York took the idea one step further by printing images of classic white tulle onto 40 x 25 foot sections of seamless fabric. The printed canopies were hung on stage to compliment the dance.
Cars wrapped with a clearly printed message can grab a high percentage of attention for any market as the vehicle moves from place to place. Whether its purely decorative or promotional, car wraps are a unique way of reaching pedestrians as well as vehicular traffic.
If you are like many business owners, you have come to rely pretty heavy on digital marketing as a way to reach your audience. In fact, you may have even thought about skimping on the print portion of your marketing budget and beefing up the digital side. After all, there are so many people who are involved with the digital side of things that it seems like it would make sense to do this.
Grasp the Modern Wave of Digital Marketing
Using social media is a fantastic way to effectively build connections. Your audience wants to feel like you care about them — not just their money. Inviting them to jump in on a contest or giveway is a great way to engage users. You can also invite them to find out more about you — right there in real time. For your frequent users, you can use social media to feature discount codes while also conversing with them. Become that business that always talks to your users. Use hashtags liberally so that your business is easier to find. Just make sure no one else is using the same ones.
Digital and Print Provide Balance
Transfer those hashtags to all your print media to improve your marketing efforts. When you build your business logo and voice, make sure it is easily transferable from print to digital. Using the same voice and brand with both digital and print marketing helps build continuity and recognition. Make your print materials available where your audience is most likely to gather. Use these materials to pique their interest and direct them to your online presence.
By utilizing both print and digital marketing, you will be able to capture more of your target audience’s attention — whether they happen to be online or offline at the time.