Archive for December, 2016

Diversity is the Key for Effective Marketing

More than ever before, marketing cannot be one-dimensional and achieve success. Regardless of the business or brand that you want to promote, you’ll need to use an assortment of marketing strategies to achieve your desired results. Just like it takes a variety of building materials to build a house, it will take variety to build your marketing strategy. Here are some things to consider regarding marketing diversity.

Social Media

Many businesses still haven’t recognized that social media platforms are crucial for effective marketing. The big four include Facebook, Pinterest, Twitter, and Instagram. Although it can be overwhelming to think of mastering these, an attempt to master at least one starting out would be a good idea.

The reality is that this form of marketing takes time and that requires money. If you don’t yet have the resources to launch an all-out social media blitz, that’s no problem. Take small steps to start. Later, you can get involved in more of these platforms and post more frequently.

Personal Website

It should go without saying that if you don’t have a personal website, potential customers won’t take your business seriously. They may figure that you’re just a scammer or that you’ll deliver products or services that are below par. Your website is often the first impression that a customer has about your business. Invest the resources to make sure that it’s a good impression.

More and more businesses are investing in content marketing for their websites. This often means that a blog is present on their company website. Content marketing on your website accomplishes several key things.

It adds value to your website in the eyes of Google, causing your site to rank higher. It also gives your customers free, helpful information and sets you up as an authority who can solve their complex problems.

As already shared, the importance of marketing diversity can’t be understated. There are plenty of other forms of marketing to consider as well such as email, event marketing, calling, direct mail, print and web ads, press releases and more. By combining several, your marketing strategy will become effective.

Posted in: Uncategorized

Leave a Comment (0) →

Top Ways to Cross Sell Your Products

Cross-selling is the process of selling an additional product that is related to the customer’s original purchase. Cross-selling is a vital tool businesses can use to increase sales as well as add value to the customer’s experience. Here are some tips businesses should consider to help improve their cross-selling sales numbers.

Listen for the Cues  

It is incredibly important to listen to your client’s needs and react to what they are telling you will appropriate products. When customers are presented with products that have no connection to the current needs, they will perceive that you do not value them. For example, if a customer is shopping for a computer make sure you know who the computer is for as the product you cross sell if they are purchasing for their child needs to be different than if they are buying for their husband.

Create a Sense of Urgency

Once you have determined a product that may add value to the customer’s original purchase you should create a sense of urgency. This can be done by pointing out the additional product is only available for a limited time or that you are running low on inventory. If you are offering a discount on the additional purchase you can also remind the customer that the discount is only available for a limited time.

Use Incentives

You can increase your cross-sell numbers by offering your customers something for purchasing an additional item. For example, if a customer if buying an item for $35 offer them free shipping on all orders over $50 or offer 10% all orders over a certain amount.

Bundle Up

There is a reason fast food meal deals work so well and it is because customers are buying products that fit together at an attractive price. There is nothing stopping you from adopting the value meal strategy with your products. Bundle up products that make sense together and offer them at a good price and customers will be naturally drawn to it.

The holiday season is a wonderful time to up your cross-selling game as customers are always looking for one more gift to put under the tree!

Posted in: Uncategorized

Leave a Comment (0) →

Keeping a Strong Relationship With Your Clients and Prospects Using Social Media

The power of social media can affect your business in a dramatic way. Getting it correct, however, can be a challenge. Generally, the fundamentals of good business communications apply to social media as well. So here are four points to help build a solid foundation and grow a better relationship with your customers.

Listen Closely

Read more and talk less. People have a tendency to open up on social media. They’ll tell you plenty and appreciate that you took the time to listen. You’ll get candid feedback-and-insight into what’s important, and what’s not, in the relationship.

Post Quality

Be careful what you post. No post is better than a bad post. Remember, these are people you want to do business with. In their minds, the quality of what you put out there represents the quality of how you do business. Also, if you publish interesting content, your followers may share it with their followers.

Be Consistent

One of the best ways to maintain a strong relationship with your clients and prospects is to be there on a regular basis. Don’t post and disappear. Consistently publish content and participate in conversations. Have a daily routine to check and update your social media. This will send your contacts a message that you value their conversation.

Promote Others

Promote others and they’ll promote you. Spend some time sharing and talking about content published by your followers. There’s a good chance they will do the same for you.

So remember, while the medium may be different, the same rules apply to social media as they do to any other form of good communication.

Posted in: Uncategorized

Leave a Comment (0) →

Three Key Tips for Increasing Customer Demand in 2017

Holiday season is in full swing. Lights are up, homes and offices decorated, and shoppers are busily buying gifts and merchandise. As with each passing year, before you blink it will all be over and we will ring in the year 2017.  Is your business ready?  Regardless of the industry, having a product or service that is in demand is crucial for business growth.  These three key tips can help you increase your customer demand in 2017.

Tip #1: Find Out Which Media Outlets are Most Effective and Utilize Them

There are so many ways to reach customers these days. Between social media, websites, apps, emails, direct mail, and so many other options, you have a lot of opportunities to get the message out to customers and potential customers.  The key is choosing the right outlets to utilize.  Understanding your customer base plays a crucial role in reaching them.

Tip #2: Offer Incentives to Your Customers

It is a well-known fact that people love freebies and discounts.  An incentive grabs their attention and pulls them in.  Whether you offer a rewards club, coupons, or other free promotion, incentives are a tried and true method that really works.  Once you’ve caught their attention, a stellar product will keep them coming back for more.

Tip #3: Outsource Your Marketing Efforts

Let’s face it, marketing is an ongoing project.  If your product or service isn’t continuously out there, potential customers may look somewhere else. Unless your business is the marketing industry, it may be helpful to outsource to experts in the field.  Marketing trends and outlets are fluid and ever-changing.  To keep you focused on building a great product or service, consider outsourcing marketing efforts to increase customer demand in 2017.

Posted in: Uncategorized

Leave a Comment (0) →

Content Marketing for Digital and Direct Mail

Spreading awareness of your brand is not only possible with direct mail campaigns, but also effective digital marketing plans. Implementing both digital and direct mail content marketing into your business plan is a way to reach a wider audience while ultimately generating more interest in the products or services you have to offer.

Encouraging Direct Mail Customers to Join You Online

Sending direct mail to customers is a way to reach those who are not always browsing online or know how to find you with a quick search. One way to boost effectiveness in offline and direct mail campaigns is to share social media accounts and your website’s official URL with potential customers. Additionally, invite readers of direct mail campaigns to join your online email list or newsletter subscription to increase reach with both digital and offline consumers.

Including a Proper Call to Action in Each Campaign (Online and Off)

Implementing an effective CTA, or call to action is imperative with both online and offline content marketing campaigns. Catching the eye of readers while offering discounts, promoting sales, and highlighting specials that are relevant to your consumers is a way to appeal to a larger number of individuals.

Assessing Results of Both Digital and Direct Mailing Campaigns

One way to know which content marketing campaigns work best is to track the results of online and offline promotions separately. Using various online tools and altering promotional codes or tracking keys is a way to better determine which campaign is more effective based on demographics and response rates.

Knowing how to successfully appeal to the demographic you are targeting with any form of marketing campaign is key to a truly effective marketing plan. Whether you want to appeal to local customers or you are interested in expanding your reach online, content marketing is essential in most industries today.

Posted in: Uncategorized

Leave a Comment (0) →

Your Direct Marketing Cheat Sheet for 2017

It’s never too late to revamp your current marketing efforts or to finally start focusing on improving your marketing campaigns. The new year is the perfect time to set a new goal for your business to evaluate your direct marketing and make some effective changes. If you’re stuck on where to begin, take a look at the cheat sheet below for your 2017 direct marketing efforts to gauge where your business stands.

Create Email Blasts Early

At the beginning of the year, sit down and think about the email blasts that you want to send out to your customers throughout the year. Plan them around special events, sales, and holidays. Start working on getting each email planned out and created early. You’ll feel awesome during the year when your email blasts are already created and scheduled to increase customer retention and boost sales.

Plan Direct Mail Efforts

Look at your calendar and pinpoint the vital times of the year to send out direct mail. For customer acquisition material, aim for seasonal turning points in the year and holidays. If you’re planning on sending customer retention direct mail, think about what campaigns will be most profitable for your business and set your budget early for the entire year.

Social Media Marketing

Social Media is becoming one of the most important forms of marketing for many businesses. How are your social media profiles currently performing? If your accounts need some serious help, consider hiring a social media manager to revamp your pages and boost engagement.

Text Message Marketing

Text message marketing is increasing in effectiveness and is becoming one of the top ways to reach your customers directly. Start looking into text message marketing services for reminders, sales, and special offers for loyal customers.

Marketing is a vital part of your business’s success – now is the perfect time to reevaluate your efforts and make 2017 the most profitable year yet.

Posted in: Uncategorized

Leave a Comment (0) →

How to Get More Referrals for Your Small Business

Generating more referrals, better referrals, is all about word-of-mouth efforts. You want to get information out about your company so that people will hear the right things at the right time during their buying journey. So how do you do that? By enhancing and making all word-of-mouth efforts more targeted and brand-focused. Consider the following tips:

  • Offer Gift Incentives.  If you’ve ever read Freakonomics  or listened to the podcast under the same name, then you’ll already have an idea about the power of financial incentives. Harness that power and offer customers incentives — a gift card or special package — for every new customer they refer to you. This both gives them motivation while also showcasing your own appreciation of customers.
  • Build Business Partnerships.  The more the merrier, right? Look around you at businesses that are within the same industry but perhaps a different niche. Consider their industry reputations and get customer testimonials. Then, offer to work with a business that as a good and trustworthy reputation to create a co-referral program. Such a partnership will benefit both of you as you refer more new and unique customers to them and they do the same for you.
  • Be Visible.  While it might be the most obvious, it is also obvious that a lot of companies struggle with this form of getting referrals. Add a company card to customer receipts or after a business meeting so they both know exactly how to contact you, and they can pass on that contact information to another potential customer. If you have a brick-and-mortar location, register with Google Maps so that information about your store will pop-up on “I need” and “Where is” searches.

Most importantly, focus on not trying to convince people that your company can simply do any given job, but rather that your company is worth seeking out for a given job, product, or service.

Posted in: Uncategorized

Leave a Comment (0) →