Archive for January, 2017

3 Reasons You Should Include Forms on Your Website

Whether you have a small business or a corporate website, including forms can be a low-cost way to begin customer interaction. Below are just a few of the reasons you should add forms to your website:

1. Capture Visitor Information

An online form can track and record a wealth of information that you may not be able to get (or remember to ask) during a phone call. The simplest and most common form across the web is a company contact form. While it may seem to only capture basic information like a person’s name and phone number, you can ask additional information such as where they heard about you or their job title.

If you use a tool that connects forms to a marketing platform, you can also gain insights to information not asked within the form, including which pages of your site they’ve visited, how they got there, and the dates and times of all activities within your site.

2. Provide Communication Options

People can be shy, busy, or just prefer to deal with companies electronically. It’s a good idea to give them options for ways to connect with you. Ever needed to contact a company after their business hours and then try to remember to contact them the next day? Forms provide a way for your company to be accessible anytime, so you don’t miss out on important communication.

3. Customizable and Versatile

One of the best benefits of using forms is that they’re completely customizable and can be adapted for many uses, including:

  • Blog/newsletter subscriptions
  • E-book downloads
  • Event registrations
  • Demo requests

Including forms on your website can help you gain valuable insights into how people interact with your site and provide a window into customer buying habits.

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The Value of Direct Mail is Still Promising

So you think print is out, digital advertising is in, right? Wrong! Despite popular opinion, direct mail campaigns are still highly effective and can compete well with internet marketing. People are bombarded every day with words and images on their computer screens, and must continually fight these distractions if they are to get on with their day.

Your potential customers will at least have to hold your piece in their hand and glance at it before tossing it in the trash. If it is attractive or interesting enough they may look at it a bit longer and make a mental note that you exist. Who hasn’t paused to look at a travel brochure with colorful pictures even though they have no intention of taking an expensive trip? A physical piece of mail captures perhaps even more attention than it did before in this digital age.

Advertising through email is not necessarily the best approach to marketing either. As Craig Simpson writes in Entrepreneur Magazine, people are swamped with emails every day and often just don’t open them, partly for fear of spam or a virus. If they do open your email, they may be wary of clicking on a link or attachment they don’t trust.

Another factor, according to Simpson, is personal touch. People might just throw out a flier with loud, ugly advertising, but what if you received a nice, textured envelope with a real stamp that appears to be hand-written, shaped more like a greeting card than a business envelope? You would probably be intrigued and open it up just to feel the connection to a real human being.

The lesson that many successful businesses have learned is, don’t underestimate the power of direct mail!

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It is 2017; You Need a Responsive Website

Responsive sites are not built with any device in mind. Instead, they are built to be scalable to any device, no matter its size. It is a huge leap forward from mobile sites. These were sites built only for mobile devices. It usually requires the site owner to create two sites; one for mobile and the other for desktop devices. On the other hand, responsive sites can adapt to any existing or future devices.

Shopping on Mobile Devices is growing

One of the reasons why you should create a responsive site is that mobile shoppers are growing steadily. Recent data indicates that 80% of all Americans have shopped through their phone at one time or another. Failing to make the site responsive could lead to some serious losses.

It Affects a Site’s SEO Ranking

With Google having recognized that most people now use their mobile devices to access the internet, it edited its algorithm. The new update to the Google algorithm ranks sites with responsiveness higher. Google considers a responsive site to be crucial to helping customers get the most relevant results from it.

It Reduces the Bounce Rate

When a site is built to be responsive on multiple devices, it helps with the retention rate. Bounce rate is another factor that may influence how Google ranks a site. Additionally, it affects how easily customers can navigate through the site. If they have a hard time navigating, there is little chance of successful conversion.

More Than Half of All Traffic Comes from Mobile Devices

Most sites now report that over half of their traffic is from mobile devices. It is not that hard to find a good web developer to augment the site. Additionally, the costs involved in making the site more responsive can be recovered from the increased conversion rates.

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We Still Love Print and so Should You!

In the age of digital marketing, printed materials have fallen by the wayside. We believe this is a tragedy; print is still relevant! Digital marketing is the perfect way to boost brand recognition for a business, but it does little to market to people coming through the door. Face-to-face marketing is often neglected by many agencies, but we want to change that. We love print and here’s why you should love it as well:

Computers Glitch

How many times have you had your computer shut down in the middle of a task? It happens to the best of us and while someone may have been about to open your email newsletter or click on that paid ad, they may lose interest after their computer crashes. Printed advertisements work even when the internet is down and still boost your brand’s recognition in the community.

Countless Options

Think printed advertisements are nothing more than oversized posters? Think again. Printed ads are as versatile as you need them to be. Whether you’re looking for a beautiful business card to hand to clients or need a services pamphlet to pass out at a convention, print makes it possible. Best of all, you’ll still be able to include your website information, letting you market to potential customers both online and off.

Affordable Marketing Across Town

When you cultivate an online presence and neglect to include printed materials in your marketing strategy, it can be difficult to spread awareness of your brand across the community. Even better, printed advertisements are affordable for businesses of all sizes.

Continue to build your online presence while also making your community aware of your services with printed advertisements. From door hangers to pamphlets, print materials can help any company improve the effectiveness of their marketing strategy. Don’t believe the hype—print is still awesome!

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Direct Mail is Essential to your Branding

Branding is among the most important aspects of all types of businesses. In the modern era, there are numerous ways marketers can brand their products and display the name of their organization. Directing mail is a form of digital marketing that some of the successful businesses use. This marketing strategy entails the sending of emails to your customers to inform them about the existence of the firm, the products, and my other things. Customers need to familiarize themselves with the image of the organization to maximize profitability. Below are the merits of direct mail to the branding of your firm.

Creation of a Large Customer Base

You can send thousands of advertising emails per day. Therefore, the information about your company will reach many people. This process will help in winning new customers for your firm which will play a significant role in increasing profitability.

Targeting a Specific Audience

By using the direct mail marketing strategy, you can successfully send the advertisements to a particular group of people. Moreover, you can send adverts with personalized offers to the clients. This strategy is efficient because the customer feels valued by the organization which enhances their loyalty. Unlike other marketing methods, you can send high-quality and confidential materials using emails.

Attracts the Customers’ Attention

Thousands of businesses in the world advertise their products every day. The public ignores some of their adverts because they are too many to read and handle. However, if you send a direct advertisement mail to the customer, it will grab his or her attraction. The marketing method allows them to get the intended message efficiently.

Therefore, direct mail is an effective technique to your branding because it will also enable you to measure the results by tracking the response of the clients through the emails. Unlike some other forms of advertising, it allows the staff members of the firm to have an excellent conversation with the clients which can play a huge role in creating a perfect business rapport.

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Increasing Your Bottom Line: 3 Direct Marketing Tips for 2017

The promise of lower taxes and fewer regulations has many business owners excited about what 2017 is going to bring. Will your bottom line increase in the new year? There’s a good possibility it will, but you shouldn’t wait on legislation to make it happen. Take matters into your own hands and make more money with these direct marketing tips.

Start Trending

If you haven’t jumped on the social media bandwagon, do it now. According to Aabaco Small Business, 74 percent of consumers say that social media played a role in their purchasing decisions. If you don’t have a presence on social media, you’re missing out on sales. In fact, social media is so influential and effective, that many small businesses and startups rely on it solely for their marketing needs.

Get Personal

People don’t pay attention to impersonal, bulk marketing campaigns anymore. Think about it, what’s the first thing you do when you get a letter that’s obviously junk mail? Do you open it? No, you chuck it straight in the trash bin. Your potential customers do the same thing. If you want to get their attention, make your marketing personal. Instead of sending a mass generic email, send a postcard that addresses a need they have.

Sell Solutions

Building on the above statement about consumer’s needs, you should always try to sell solutions and not products. If you can identify your base’s needs and address them through education and product knowledge, you will never have to make a hard sale again. Consumers will see the need for your product and make the decision to buy on their own and quicker.

This year is your year to make more money than ever before. If you want a huge bottom line in 2017, adjust your marketing strategies to make it happen.

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Getting the Most Power for Your Direct Marketing Efforts

Direct marketing can refer to both print and digital communication, and it is important to know which format, or what combination of the two, best suits your needs. Reaching clients directly can be a perfect way to expand your market share and to gain brand loyalty for existing customers. Follow these helpful hints to get the most return on your efforts:

– Create a mailer that is visually appealing and cements the company’s brand identity with the intended recipient. Impart all information in easy to read, and concise, statements. Have a call to action and guide the recipient to the desired outcome of the campaign.

– Include a call to action and have a well-thought out plan of what you want to achieve with the direct marketing campaign. Are you looking to reach out to a new market and build your mailing list? Are you targeting past clients that you haven’t heard from in a while? Know what the aim of the campaign is before you start and what your expected results are. This way, you can tailor the flyer (both in print and digitally) to reach these goals, and present a campaign with maximum impact.

– Manage and track the results! Do not forget this step of any successful marketing campaign. Be sure to track the conversion rates, and how the campaign met the pre-defined goals. Look for ways to improve your outreach that can be translated into action steps for future campaigns.

Direct mailing is a great way to reach a large group of potential clients, and to stay in touch with your current customers. Make sure you have a clear plan from the outset, track your results, and continuously improve your campaigns to optimize your direct marketing efforts!

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Direct Mail Tips to Market Locally

Direct-mail marketing is a marketing effort that delivers promotional printed pieces to the target audience using mail. Some of the marketing materials used in direct mail include catalogs, brochures, newsletters, postcards and sales letters.
Make a list
Before embarking on any marketing campaign, it is important to understand your audience and identify suitable ways of targeting that audience. This will help you in saving money as well as increase your return on investment. Getting a list can be a tedious exercise, but purchasing a business mailing list from a credible company will help a great deal.
Add value
Since the main aim of direct marketing is to make prospects make purchases, the strategy will not serve the intended purpose if the promotion does not have added value. Messages that include sales, rebates and bonuses will give the audience a reason to purchase, making it possible to provide value to your customers in a cost-effective way.
Look great on paper
The appearance of your marketing materials will play a great role in making your promotion successful. Make sure that all the materials used have great designs and layouts, are printed using quality printers and contain the relevant message.
Tailor content to the consumer
After knowing your customers, learn how to communicate with them effectively. Personalized marketing content would be a great way of ensuring higher numbers of purchases which translate to more sales and increased profits.
Choose the right medium
Choosing the right medium to spread your message is as important as the message itself. As such, it is important to establish which marketing medium will best help you to achieve your objectives.
After using direct mail, it is important to follow up with your prospects. Actions such as making a phone call will go a long way in increasing sales within a short period.

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