Archive for June, 2017

Why You Should Be Repurposing Your Content

The art of creating and writing new and interesting content is not easy. In many cases, you desire to come up with unique work. But there reaches a certain point when your once unique but still relevant content does not have any traffic, and the situation requires you to reuse it. Just think of that particularly excellent piece of content which was once very popular, but has now become forgotten. By changing the format or target audience, you can revitalize this old piece into something new and, once again, shareable.

Importance of Repurposing

As creating whole new content can take up much valued time, repurposing some oldie but goodie is an excellent way to save energy that could be focused on an entirely different task. Changing your past content by adding new features such as visuals and video is a simple, but effective, way of revitalizing this old work and will take you much less time than coming up with entirely new ideas.

You can also change your content into an entirely new format if you have a bit more time to spare. What was once a blog can soon be an infographic and what was first an infographic can just as easily turn into an informative video. This easily solves the problems you may find when you find yourself running low on ideas. Take an old topic and do something entirely new with it!

As everyone needs a little reminder every once in a while, repurposing your content helps in reinforcing an old message. If you wrote a piece on a topic two years ago and are looking to reuse it now, this will service as a great reminder that this information is out there at your customer’s disposal.

Despite what some may think, repurposing and reusing past content does not necessarily mean that it will end up in being seen by only the same people as before. By changing just a few key things, you can ensure that not only are people reminded of the content and information, but you have the potential to reach an entirely new audience.

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Social Media, Direct Mail, and Email Marketing – They All Go Together

Your marketing plan shouldn’t consist of a bunch of unrelated campaigns that work at cross-purposes. Your campaigns should all cooperate to form a cohesive marketing funnel. You may think social media, direct mail, and email marketing all exist in different universes. However, they all go together, and here’s how.

Social Media Can Raise Awareness and Increase Engagement

Social media can offer your brand tremendous opportunities in the world of digital marketing. Even better, you can make use of social media with any budget. You can even start using social media marketing for free.

Social media also gives your brand a humanizing element. It is all about interaction from person to person. Because of that, your brand will represent another “person” online.

It allows you to engage and interact with people on a more personal level. This will increase awareness of your brand or marketing message, and can even gain you a local following. Many conversions come from simple social media activity.

Email Marketing is Extremely Versatile

It is true that social media has grown over the years, but just about everybody has an email address. The reach added to the highly mobile accessibility of email makes it ideal for marketing.

  • Capture leads with email, and use email to retain them as well
  • Send out newsletters and other content to those who opt in to receive them
  • Personalize emails and gather analytics from your email campaigns

Email marketing has existed for a while and will continue to represent a good way to market your brand far into the future.

How Does Direct Mail Fit In with Digital Marketing?

Some people believe digital marketing efforts can replace direct mail. The truth is, they all can and should work together.

For example, your social media efforts can give you a clearer picture of your main demographic group. This can help you to design your printed materials to speak more to that demographic. Social media can also help you pinpoint the places where your most ardent supporters come from, allowing you to geo-target your direct mail campaigns effectively.

You can tie your email campaign more directly to your direct mail efforts as the two can mirror and complement each other. One can raise awareness of the other, all the while giving a consistent message across both platforms.

All those metrics you take from your social media campaigns can also go directly into tailoring your email campaigns. The point is, they can all work together. Both your digital and print campaigns can transform one another until they’re all working for you at peak efficiency.



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What is Inbound Marketing and How Can You Benefit From It?

To help define inbound marketing, let’s first start with the opposite, which is outbound marketing. Think of outbound marketing as the traditional type of marketing where your products and services are getting pushed on potential customers. Some examples of this include direct mail, television commercials, e-mail marketing campaigns, and pay-per-click (PPC) advertising. All of these methods are means to go out and find your customers. Inbound marketing, on the other hand, involves helping your customers find you.

Inbound Marketing Explained

If inbound marketing is all about helping your customers find you, one question you might be asking yourself is, “How is that even possible?” While it might not seem as easy as outbound marketing, inbound marketing is one of the most powerful marketing methods for doing business online. So while it may not be a simple thing to do, it is certainly worth your time and energy when done right.

The steps for inbound marketing might look something like this:

  1. Attract strangers to your website by using a blog, keywords, and quality content
  2. Convert your visitors to leads with a call to action (CTA) or by having them fill out a form
  3. Turn your leads into regular customers with customer relationship management (CRM) practices and contacting them through e-mail
  4. Let your customers promote your website with smart content and sharing on social media

One of the best ways to help your customers find you is to pull them in a direction that they are naturally willing to go. This involves catering to your potential customer’s interests and instead of being interruptive, which is what outbound marketing does, you ask for their permission.

How You Can Benefit From Inbound Marketing

Inbound marketing is considered a friendlier way to do business. Besides that, you are doing most, if not all, of your marketing online, which means there are an infinite amount of potential customers out there.

When it comes to inbound marketing, here are some ways it can benefit you and your business:

  • Even if your brand is small, it can gain worldwide visibility
  • It is a cost-effective way of marketing
  • With 8 in 10 Americans shopping online, it’s an excellent way to get immediate sales

When done correctly, inbound marketing is a great way to establish your brand and find your long-term customers.

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How to Stand Out in the Crowd on Social Media

Oh, the never-ending dilemma that is social media. Now, don’t get me wrong. It can be an excellent platform when used in the proper context. However, like a “stand” up comic, who has to engage the crowd to get them to laugh, social media marketers need to “stand” out in the scene online.

Therein lies the challenge.

When you have a passion for a product or service, offer personal testimony, this is helpful. However, if you can post a brief video demonstration that showcases your actual use and application of the product, that tells a whole other tale. Now you have a credibility factor and become more believable to buyers. We always hear about the need to create and post engaging content, and that is accurate. But, to create content that catches the reader’s attention, you may need to switch things up.

For instance, as opposed to just writing an informative piece, hit the insert button and add a: Frequently Asked Questions section. You may even create a “Contributor’s Corner” platform. In this manner, readers, your followers, will feel that:

  1. They have a voice, and you value their feedback.
  2. It creates a budding relationship and establishes a trust factor.

When that occurs, trust can translate into dollars, if you have a service or product to offer. If you are merely focusing on increasing your presence, trust is still critical. When followers believe you, two things happen: They will advocate for you on social media, and they will direct others to your page as a source which provides reliable and sound advice.

Another means to make your social media presence known is to upload photos of yourself; include outside interests, so to become relatable to your readers. It shows that you are accessible and very much in touch with the current culture.

Remember, this is not designed to overwhelm you, but put you over the top, in a sea of seekers online.

Here are some other things to consider:

  • Address people of various ages and stages, even if it is foreign to you. In doing so, the element of sensitivity comes into play. With millennials, Snapchat and Instagram are essential. It doesn’t have to be controversial, just conversational.
  • Invite readers to sound off on current events.

Hopefully, this helps.

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How to Incorporate Storytelling into Your Content

Everyone loves a good story, right? And with content marketing gaining prominence, it is important that your work stands out. This goal can be achieved by including storytelling within your pieces. There are several ways to include storytelling in your content. One way is to tell a story that gives your audience a reason to engage with you regularly. Have a good narrative, one that includes multiple parts fed out at changing times. This gives your audience a reason to keep coming back; they are interested in the next piece of the saga.

Another way to incorporate storytelling into your content is to tell tales showing how your brand relates to your audience. The stories, even though they are fiction, can help provide another perspective on your brand. They can give more of a backstory around the feelings and culture of the company, conveyed in a thoughtful, entertaining way.

You can also tell a story about a topic to make it easier to understand. Sometimes, a complex problem is more easily explained via a narrative. If you can remember Schoolhouse Rock, you know what I mean.

But, why do this? Stories are not only memorable but also shareable. People can tell others about them. What better way to show how word-of-mouth advertising can work. A person reads a good story on your site, tells his friend about it. That friend goes to your site and reads that same good story. She then tells another friend of hers and so on and so on. Think of the potential power in that.

By telling a good story, you show your audience that you are not just trying to sell them something, that you are trying to connect with them at some deeper level. Give them a reason to like you, maybe just a bit more than a competitor.

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4 Print Campaign Examples Millennials Love

With so much advertising being thrown at millennials, it makes sense that it takes an original message to cut through the noise. And with the rise of digital media, print ads have to work twice as hard to convey a message to tech-savvy millennials. Millennials want print ads that cut to the chase and utilize attention-grabbing, direct visuals to convey their message. Here are some examples of print campaigns that speak to millennials, as well as to the young at heart. has a list of ads that are chock-full of millennial favorites. Let’s pick out and discuss some highlights:

1. Volkswagon: Precision Parking

If there’s one thing millennials love, it’s cuteness. This Volkswagon ad features a cute hedgehog parking between goldfish, just the kind of image millennials enjoy.

2. Reading Campaign: Face-A-Book

Millennials love social media, so this reading campaign ad is sure to turn their heads, turning social media giant’s logo Facebook into a pro-reading message. Good advice for millennials, and everyone else.

3. Oogmerk Opticians: Get the Respect You Deserve

When people think millennials, they think hipsters, and this ad for Oogmerk Opticians shows how to turn anyone into a hipster by giving them a pair of trendy glasses.

4. Lego: “Imagine” The Simpsons

Many millennials grew up watching The Simpsons and playing with Legos, so this ad combines the best of both worlds, with The Simpsons characters built out of Lego blocks. All that’s missing is Homer’s pink donut. Maybe there will be a circular Lego in the future?

What makes these ads stand out in the minds of millennials? Not only are they all creative and well thought out, but they are simplistic too. Most people don’t have time to sift through wordy, overbearing direct mail pieces. Keeping yours creative and to the point is a great way to catch the eye of not only millennials but other generations as well.

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