Most businesses in the modern era have employees dedicated solely to social media. Social media campaigns have become popular ways of marketing on sites such as on Facebook, Twitter, Instagram, and Snapchat. As can be assumed, many brands have become rather good at this method of reaching their audience and have created some very successfully social media campaigns.
Jägermeister’s “Secret Party”
Spirit-maker Jägermeister decided to focus on increasing their Snapchat audience. In order to do those, they involved their users in a virtual scavenger hunt where the goal was to locate an exclusive event help by the brand. This helped to establish a positive brand identity by enhancing the experience of the users.
Given that many of the show company Ahnu’s users were the active, adventurer type, the brand decided to launch their #Ahnu campaign to showcase images of all the cool things their customers were doing. The submissions were then posted on their company Facebook page. The viewers were then given a chance to vote on their favorite content. Those who engaged with these images were 12x more likely to visit the Ahnu website.
#WanderlustContest by National Geographic
National Geographic launched a social media campaign where photographers were encouraged to submit their own photos through Instagram using the hashtag #Wanderlustcontent. The winner of this contest received a photo expedition at Yosemite National Park. A massive amount of user-generated photos and videos were posted during the contest.