With so much advertising being thrown at millennials, it makes sense that it takes an original message to cut through the noise. And with the rise of digital media, print ads have to work twice as hard to convey a message to tech-savvy millennials. Millennials want print ads that cut to the chase and utilize attention-grabbing, direct visuals to convey their message. Here are some examples of print campaigns that speak to millennials, as well as to the young at heart.
Boredpanda.com has a list of ads that are chock-full of millennial favorites. Let’s pick out and discuss some highlights:
If there’s one thing millennials love, it’s cuteness. This Volkswagon ad features a cute hedgehog parking between goldfish, just the kind of image millennials enjoy.
Millennials love social media, so this reading campaign ad is sure to turn their heads, turning social media giant’s logo Facebook into a pro-reading message. Good advice for millennials, and everyone else.
When people think millennials, they think hipsters, and this ad for Oogmerk Opticians shows how to turn anyone into a hipster by giving them a pair of trendy glasses.
Many millennials grew up watching The Simpsons and playing with Legos, so this ad combines the best of both worlds, with The Simpsons characters built out of Lego blocks. All that’s missing is Homer’s pink donut. Maybe there will be a circular Lego in the future?
What makes these ads stand out in the minds of millennials? Not only are they all creative and well thought out, but they are simplistic too. Most people don’t have time to sift through wordy, overbearing direct mail pieces. Keeping yours creative and to the point is a great way to catch the eye of not only millennials but other generations as well.