Email marketing is one method for small businesses to reach a global audience. It is cost-effective and timely. If you’re beginning your email list or even if you’re a seasoned pro, you should avoid these 5 email marketing mistakes.
One: Ask Permission
Adding people to your list without asking first can cause trouble such as being blacklisted for spamming. Do not add email addresses from business cards, contacts from a former business or customers not asking to be emailed. Email is a privilege you don’t want to abuse.
Two: Give Them a Choice
People are on the go nowadays. They locate the content they need, make a decision and then they’re gone. Capture their attention by establishing multiple places to opt-in for email such as a sidebar, beneath your blog, on your checkout page as well as in pop-ups or slide bars.
Three: Lack of Engagement
Engagement is the backbone of marketing. Take time every day or two to send inspiring, informative or special offer emails. Giving your customers value ensures loyalty and referrals. Find time to reply to customers’ emails; they need to know they’re important to you.
Four: Do Not Buy Email Lists
Many email providers forbid buying lists. It’s uncertain where the email addresses originated, or if their owners’ have been spammed with other business opportunities. Additionally, if the list is legitimate, the recipients won’t know who you are and might consider your email spam.
Five: Don’t Be Shy
Beginning marketers often don’t want to bother people. They don’t message their customers or prospects frequently. Devise valuable content with no hard sell, and customers will not be annoyed by your emails.
Email is a creative way to effectively get your message across. Avoiding these 5 mistakes will keep your business growing.