Direct Mail Do’s and Don’ts

A solid marketing plan uses a variety of methods to reach a target audience. Direct mail is still used effectively in a variety of situations, but anyone using direct mail needs to understand how it has changed over the years.

Do Allow a Direct Mail Campaign to Build on Itself

 An effective direct mail campaign starts out with a small number of target audience prospects, and uses market data to decide how to make the campaign better. You need to include methods for measuring the effectiveness of your mail pieces to develop a larger campaign that will get results. Your campaign should be done in stages, where data from each stage is used to improve future results.

Don’t Confuse Your Audience

 Any direct mail piece should focus on one marketing message and finish with a strong call to action. If you try to put too much into your direct mail piece, your message will get lost. Keep the focus on one marketing message, and use an effective call to action.

Do Talk Directly to Your Audience

 You should make your direct mail pieces creative and comprehensive, and you should include a personal element to your message. You can try a more relaxed tone that puts your audience at ease, or you can tell a story to get your point across. Storytelling in a direct mail piece is always a good idea because it is easier to get people to read a story than a marketing message.

Don’t Forget to Receive Your Own Mail Pieces

The best way for you to see what your direct mail piece looks like when it arrives is to make sure you are on the mailing list. You can learn a lot about how effective your campaign is by seeing what your customers see when it arrives in the mail.

A good direct mail campaign can strengthen your marketing efforts and build your customer base. A well-designed piece with a strong message can do wonders for your company’s bottom line.

 

http://marketingtoday.com/DirectMail/dmmistak.htm

http://www.experian.com/blogs/small-business-matters/2011/11/09/direct-marketing-%E2%80%93-do%E2%80%99s-and-don%E2%80%99ts/

http://www.vendorseek.com/marketing-and-advertising/direct-mail-services/the-dos-and-donts-of-direct-mail

http://www.drewsmarketingminute.com/2011/03/direct-mail-marketing-dos-and-donts.html

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3 Successful Social Media Campaign Examples

Most businesses in the modern era have employees dedicated solely to social media. Social media campaigns have become popular ways of marketing on sites such as on Facebook, Twitter, Instagram, and Snapchat. As can be assumed, many brands have become rather good at this method of reaching their audience and have created some very successfully social media campaigns.

Jägermeister’s “Secret Party”

Spirit-maker Jägermeister decided to focus on increasing their Snapchat audience. In order to do those, they involved their users in a virtual scavenger hunt where the goal was to locate an exclusive event help by the brand. This helped to establish a positive brand identity by enhancing the experience of the users.

#Ahnu Campaign

Given that many of the show company Ahnu’s users were the active, adventurer type, the brand decided to launch their #Ahnu campaign to showcase images of all the cool things their customers were doing. The submissions were then posted on their company Facebook page. The viewers were then given a chance to vote on their favorite content. Those who engaged with these images were 12x more likely to visit the Ahnu website.

#WanderlustContest by National Geographic

National Geographic launched a social media campaign where photographers were encouraged to submit their own photos through Instagram using the hashtag #Wanderlustcontent. The winner of this contest received a photo expedition at Yosemite National Park. A massive amount of user-generated photos and videos were posted during the contest.

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Why Direct Mail is (Still) Important for B2B marketing

Our world has gone digital. We receive important notifications by email or text, banking and buying are done mostly online and many prefer talking to friends via social media instead of in-person. That doesn’t mean direct mail is any less effective in a digital age. All forms of print marketing maintain relevancy in our world today. Here is why your company should still implement B2B marketing via direct mail.

Marketing that stands out

Work emails are flooded with spam and inquiries, sent from a mix of legitimate and illegitimate sources. Sifting through them is something businesses often have to do but never want to. Sending direct mail to the right person means they are significantly more likely to receive and read it, as opposed to just hitting “delete” on an email. Sending direct mail with the person’s name on it straight to their mail slot means much more than a quick email blast, and will continue to hold its usefulness for years to come. Also as a bonus, your direct mail won’t get caught in a spam filter the way an email can.

Some marketing doesn’t reach the right people

Any smart marketing campaign begins with knowing exactly who you need to market to. Unfortunately, certain people can’t be reached via email. This could be a higher-up at a company whose email is unlisted or you could be sending an email to a person who already left the company. Sending direct mail can reach these potential clients in a way email never will. Even if the person who left the company never got the mail, their replacement will, and notice you as a provider of something they need.

Easy to track results

Marketing through social media or email makes for difficulty in tracking results due to fighting spam filters, ad blockers, returned emails and many other factors. It’s nearly impossible to tell who was truly engaged in your advertisement. Direct mail makes tracking conversions easy — just offer a special rate or code only through direct mail.

Direct mail continues to be money well spent on marketing. If you know your target demographic and send personalized mail, results will follow.

 

http://technologyadvice.com/blog/marketing/direct-marketing-still-relevant-b2b/

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Three Creative Outdoor Marketing Campaign Examples

In an ultra-competitive business world, companies have to do all they can to get and maintain customers. One medium that is often overlooked is outdoor advertising, though this is a mistake given how many people companies can reach with a single billboard or sign that is properly placed and has a great message. Keep in mind that a picture or slogan that people see when just walking or driving down the street can stick in their minds when they hit the grocery store, or begin their online shopping. They might also talk to their friends about it, or share great outdoor marketing on social media. In the latter case, these brilliant campaigns have the potential to reach millions of people.  These examples provided by Business Insider give us a glimpse into effective outdoor messaging.

Tourism Ireland

Taking advantage of the huge popularity of “Game of Thrones”, Tourism Ireland placed signs pointing the way to several areas in the country where the show is filmed to encourage visitors to go there. The signs had a fantastic aged look, and some sported ominous black crows.

Uber

In order to promote their services, Uber placed an ad featuring a real breathalyzer in Toronto. If people who used the device blew over the legal limit, Uber offered them a free ride home. This is not only a brilliant way to get people to remember your brand, it’s a great public service.

Oreo

People are fascinated by the very rare solar eclipse. Oreo place an ad at Piccadilly Circus showing the top half and bottom half of their cookie moving at the same pace as the earth and sun during one of these events.

 

http://www.businessinsider.com/creative-outdoor-campaigns-in-2015-2015-5

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Seven of the Best Ways to Use Video on Social Media

Social media marketing is constantly being revised to attract potential customers and clients to various websites and products. With these changes has come the use of video.

Individuals on social media like their information quick and accessible. There are dozens of ways to use a video, but only the best will get you the results you are looking for.

#1. Have the video on auto-play

Users of Facebook, Twitter and Instagram are quick to scroll through content, and will often not hit the play button for your video. If you want to grab their attention, make sure your video is set to auto-play.   

#2. Share breaking news stories

Whether you are selling comic books or hardware, there is always a story that can be classified as breaking news. These videos will capture the viewer’s attention, and then it’s up to your content to keep them engaged.

#3. Pin a feature video to your Facebook page

This allows new clients and customers to get an idea of who you are and what services you can provide. The video can also announce upcoming specials, giveaways, and daily news briefs.

#4. Cover trending topics with use of hashtags

Hashtags attract viewers in the most simplistic of ways while also allowing your video to show up on various social media feeds. This will expand your audience and can increase your overall engagement.

#5. Have a headline that attracts attention

In the 2-3 seconds it takes to read a headline, your video will have already started playing. With this unique combination, you’re able increase the odds that the reader will stick around to see what your video is all about.

#6. Put micro content videos on Instagram

Instagram allows a video to be up to 15 seconds long. This is a great opportunity to give your viewers a peak while attracting them to your website. The average person will decide within the first 5-10 seconds if they are interested in any video. Using a clip on Instagram can help alleviate that issue.

#7. Create a video with bloopers and behind-the-scenes moments

Customers and clients are looking to relate to you, your services and products. By showing them that you’re “real” in a humorous and creative way, you can engage and attract them towards your company.

By applying any of these video techniques, you can vastly improve your social media game.

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How Influencer Marketing Can Help Your Brand

According to Nielsen’s Global Trust in Advertising Poll, “the most credible advertising comes straight from the people we know and trust.”

Influencer Marketing leverages the trust we place in people that we can relate to and whose opinions we value.

So, what IS Influencer Marketing?

Influencer Marketing is a strategy that leverages individuals who have a strong online following, are relevant to your product or service, and can influence potential buyers to act.

How Can Influencer Marketing Help Your Brand?

You’ll Find Better Customers.

A key to successful marketing is reaching the right audience. Good brand influencers are not just individuals with a lot of followers. They are also thought leaders who have credibility when it comes to the particular subject matter and they already have a relationship with the consumers you are trying to reach. There is a massive difference between marketing to an audience that is receptive to your message and marketing to a general audience that your message may or may not resonate with!

It’s Affordable.

While traditional advertising strategies like banner ads, print, radio, etc., may provide a good return on investment, there is still a considerable investment needed. Influencer Marketing is very cost-effective. Some influencers are compensated financially or receive a commission, but that is not always recommended. Most influencers receive incentives like free products or discounts. Often just showing them some love online is enough. Remember, these are thought leaders, bloggers or, other social media users who have a loyal following within their specific niche, so it is appreciated when you share their content or give them shout outs. These relationships can and should be mutually beneficial.

Influencers Will Help Boost Your Online Presence.

Influencers have a loyal fan base. When they begin sharing your content, your message is amplified. Your brand isn’t just exposed to their followers, it is endorsed by someone those followers trust and relate to! Influencers can boost your online presence when their followers become your followers. Influencers are also great for your SEO (Search Engine Optimization) strategy. They generate back links, create shareable content on behalf of your brand, increase engagement, reach, and ultimately improve your site rankings.

 

https://www.forbes.com/sites/kylewong/2014/09/10/the-explosive-growth-of-influencer-marketing-and-what-it-means-for-you/#17f310ea52ac

https://www.business.com/articles/why-influencer-marketing-should-focus-on-relationships/

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Four Creative Business Card Examples

When it comes to making a good first and lasting impression, sole proprietors and businesses should never leave out creating a distinctive business card. Not only is it a chance to get people interested in and contacting your business, in the age of social media they may also take a picture that leads to hundreds if not thousands or more potential leads. These creative examples supplied by Bored Panda can give you ideas of how to take advantage of this marketing opportunity.

Yoga Mat Business Card

Why advertise a yoga studio on a standard card when you can print all of your information on a usable mat? This brilliant card advertises the business even if the owner is using it in a park or in their home.

Personalized Lego Agent

People love Legos, and they love cool little items they can display on their desks at home or work. Whether you sell real estate, insurance, or some other service, it’s a creative and memorable way to display your contact information.

Miniature Plungers

People are usually dealing with a mess at home when they are thinking about plumbers, so why not make it a little more fun and memorable? Miniature plungers printed with contact information keep your business in potential customers’ minds and are a great way to get people to share your information with others. This idea easily translates to other businesses, such as printed wrenches for mechanics or AC units for HVAC professionals.

Seed Packets

Whether you run a lawn service, do landscaping, or help people decorate their homes, seed packets printed with your contact information are a great way to keep your name in the spotlight. These useful cards are sure to keep people talking.

 

http://www.boredpanda.com/creative-business-card-designs/

 

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Direct Mail on a Budget

Direct Mail on a Budget: The Variables

Most people consider direct mail to be a thing of the past, concentrating most of their efforts on digital marketing. What they don’t realize is that direct mail is still a big game player. And while it might be a bit more costly in comparison to other techniques, direct mail usually has a much higher success rate than other traditional marketing techniques. So, are you looking to use direct mail, but on a budget? If “yes,” then you should know the variables, otherwise you might end up overspending.  

Go for in house production:

Unless you have some fancy designs or ideas in mind that require professional assistance, you should always go for in-house design or individual freelancers. Pros know the staff better than an average person and can churn out an elegant piece for you. But, freelancers would charge you a lot less compared to any professional agency.

Break down the task in pieces:

Suppose the budget for your whole project is $100. Now you hire an agency to do all the tasks for you and pay them $100. Alternatively, you can break down your whole task to several small easy to do segments. Now invite the best bid for each segment from the individual agency and you can get the whole project done for less.

Choose your format wisely:

In most cases, your chosen format will largely decide the overall cost of your project. Sending postcards and multi-page letters would likely incur two different costs. While postcards can be printed for pennies, multi-page letters or brochures would require a lot more resources. On the other hand, you will need to decide on your postage medium too. Planned well in advance, you can save significant amounts on postage cost.

Purchase materials wisely:

Maximum caution should be maintained while purchasing printers, inks, papers or envelopes. Prices of these products tend to vary from vendor to vendor. Hence, first do a thorough research, then purchase products from vendors who offer the best value for your money. In addition, if possible, try to renegotiate the prices after doing businesses with the same vendor for quite some time.

As you can see, direct mail on a budget can be a tough thing to accomplish, but not impossible. If you have a clear plan and can follow those aforementioned steps accordingly, you can reduce the overall costs.

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Boost Your Direct Mail Campaign

Improve you direct mail campaigns

Direct mail has been one of the most popular and lucrative forms of marketing for many years. Advertising by way of newspaper, magazines and other printed material is still a good marketing strategy. In today’s society, especially with the advent of social media and internet websites, direct mail has taken on a new appearance. Enhancing marketing trends can be more profitable by taking advantage of the internet and all of the social network and devices available today.

The U.S. mail is still the number one option

While considering all direct mail marketing options, the U.S. Mail is still good for many reasons. Although most people are, not everyone is on the internet – and even if they are it isn’t all the time. A person will still read their mail and keep advertisements that they want to refer back to. They will put it aside until they are ready to give it more thought. Whether you use postcards, advertisement in coupon form, or the weekly mail, printed material is tangible therefore more likely to be view more than once. Also, some people just like to receive mail and look forward to money saving deals or will spend money on something that is appealing or worthwhile to them.

Use the internet and social media

This form of networking has become a way of life for people seeking fantastic deals, new items, revamped old items or just talk about anything that may interest them. This is a great venue to get your direct mail marketing on a new upward swing.  You can reach millions of people, and it is extremely cost effective. You will save money over the traditional mail option.  Having your own website is another way to boost your product or business. Again, millions of people can be reached through this service. You can provide all of the necessary information on the site, and people can purchase the product or apply through the website for the services offered. All of the before mentioned venues are available to add a boost to your direct mail campaign. Market your business, product or idea with one or all of these methods and get better results.

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4 Interactive Print Ad Examples

Print advertising has been around long before the internet. It is one of the most original forms of advertising and has not gone out of style even with the introduction of new methods like social media advertising campaigns.

An interactive print advert is a new form of print advertising used to better engage with the customer and compete with all the new marketing methods out there. Advertisers are using this new and exciting method to bring products and their amazing features closer to the consumers. Because of this it is almost impossible to ignore.

Motion Silhouette

This method has been used for a long time in interactive print advertising to stand out from the ordinary flat paper and images. Especially in children’s books, shapes are cut out and arranged to pop up when a page is opened to illustrate a message. This has become more advanced over the years with detailed cut outs and more lifelike silhouettes projected between pages. This can be used in different types of advertising whether for products or services.

Conductive ink

Printing with conductive ink is fast becoming a trend. The ink is sensitive to touch and can emit smell and different senses of touch as designed. By using this method, print advertising is able to appeal to more than just sight but to other senses as well.

Video in Print

Video advertising has now been incorporated into print side by side for a more elaborate explanation. With this new technology direct mail pieces can now become more than just static pieces of paper, but a work of cinema, helping it to gain grounds in advertising.

Augmented solutions

Interactive print adverts with augmented technology now combine technology and print to bring a better picture of the product to consumers. For example, a famous furniture company made a phone app to go with their catalog so that customers could scan the catalog and project furniture in their rooms with the app.

Companies are continually becoming more innovative with interactive print adverts and changing the game of advertising to keep customers interested using some of the above methods and more.

 

http://www.printingdeals.org/specials/interactive-print-ads.html

http://www.publicationspress.com/blog/10-innovative-print-ads-that-will-change-the-way-you-think-about-print

 

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