It is 2017; You Need a Responsive Website

Responsive sites are not built with any device in mind. Instead, they are built to be scalable to any device, no matter its size. It is a huge leap forward from mobile sites. These were sites built only for mobile devices. It usually requires the site owner to create two sites; one for mobile and the other for desktop devices. On the other hand, responsive sites can adapt to any existing or future devices.

Shopping on Mobile Devices is growing

One of the reasons why you should create a responsive site is that mobile shoppers are growing steadily. Recent data indicates that 80% of all Americans have shopped through their phone at one time or another. Failing to make the site responsive could lead to some serious losses.

It Affects a Site’s SEO Ranking

With Google having recognized that most people now use their mobile devices to access the internet, it edited its algorithm. The new update to the Google algorithm ranks sites with responsiveness higher. Google considers a responsive site to be crucial to helping customers get the most relevant results from it.

It Reduces the Bounce Rate

When a site is built to be responsive on multiple devices, it helps with the retention rate. Bounce rate is another factor that may influence how Google ranks a site. Additionally, it affects how easily customers can navigate through the site. If they have a hard time navigating, there is little chance of successful conversion.

More Than Half of All Traffic Comes from Mobile Devices

Most sites now report that over half of their traffic is from mobile devices. It is not that hard to find a good web developer to augment the site. Additionally, the costs involved in making the site more responsive can be recovered from the increased conversion rates.

Posted in: Uncategorized

Leave a Comment (0) →

We Still Love Print and so Should You!

In the age of digital marketing, printed materials have fallen by the wayside. We believe this is a tragedy; print is still relevant! Digital marketing is the perfect way to boost brand recognition for a business, but it does little to market to people coming through the door. Face-to-face marketing is often neglected by many agencies, but we want to change that. We love print and here’s why you should love it as well:

Computers Glitch

How many times have you had your computer shut down in the middle of a task? It happens to the best of us and while someone may have been about to open your email newsletter or click on that paid ad, they may lose interest after their computer crashes. Printed advertisements work even when the internet is down and still boost your brand’s recognition in the community.

Countless Options

Think printed advertisements are nothing more than oversized posters? Think again. Printed ads are as versatile as you need them to be. Whether you’re looking for a beautiful business card to hand to clients or need a services pamphlet to pass out at a convention, print makes it possible. Best of all, you’ll still be able to include your website information, letting you market to potential customers both online and off.

Affordable Marketing Across Town

When you cultivate an online presence and neglect to include printed materials in your marketing strategy, it can be difficult to spread awareness of your brand across the community. Even better, printed advertisements are affordable for businesses of all sizes.

Continue to build your online presence while also making your community aware of your services with printed advertisements. From door hangers to pamphlets, print materials can help any company improve the effectiveness of their marketing strategy. Don’t believe the hype—print is still awesome!

Posted in: Uncategorized

Leave a Comment (0) →

Direct Mail is Essential to your Branding

Branding is among the most important aspects of all types of businesses. In the modern era, there are numerous ways marketers can brand their products and display the name of their organization. Directing mail is a form of digital marketing that some of the successful businesses use. This marketing strategy entails the sending of emails to your customers to inform them about the existence of the firm, the products, and my other things. Customers need to familiarize themselves with the image of the organization to maximize profitability. Below are the merits of direct mail to the branding of your firm.

Creation of a Large Customer Base

You can send thousands of advertising emails per day. Therefore, the information about your company will reach many people. This process will help in winning new customers for your firm which will play a significant role in increasing profitability.

Targeting a Specific Audience

By using the direct mail marketing strategy, you can successfully send the advertisements to a particular group of people. Moreover, you can send adverts with personalized offers to the clients. This strategy is efficient because the customer feels valued by the organization which enhances their loyalty. Unlike other marketing methods, you can send high-quality and confidential materials using emails.

Attracts the Customers’ Attention

Thousands of businesses in the world advertise their products every day. The public ignores some of their adverts because they are too many to read and handle. However, if you send a direct advertisement mail to the customer, it will grab his or her attraction. The marketing method allows them to get the intended message efficiently.

Therefore, direct mail is an effective technique to your branding because it will also enable you to measure the results by tracking the response of the clients through the emails. Unlike some other forms of advertising, it allows the staff members of the firm to have an excellent conversation with the clients which can play a huge role in creating a perfect business rapport.

Posted in: Uncategorized

Leave a Comment (0) →

Increasing Your Bottom Line: 3 Direct Marketing Tips for 2017

The promise of lower taxes and fewer regulations has many business owners excited about what 2017 is going to bring. Will your bottom line increase in the new year? There’s a good possibility it will, but you shouldn’t wait on legislation to make it happen. Take matters into your own hands and make more money with these direct marketing tips.

Start Trending

If you haven’t jumped on the social media bandwagon, do it now. According to Aabaco Small Business, 74 percent of consumers say that social media played a role in their purchasing decisions. If you don’t have a presence on social media, you’re missing out on sales. In fact, social media is so influential and effective, that many small businesses and startups rely on it solely for their marketing needs.

Get Personal

People don’t pay attention to impersonal, bulk marketing campaigns anymore. Think about it, what’s the first thing you do when you get a letter that’s obviously junk mail? Do you open it? No, you chuck it straight in the trash bin. Your potential customers do the same thing. If you want to get their attention, make your marketing personal. Instead of sending a mass generic email, send a postcard that addresses a need they have.

Sell Solutions

Building on the above statement about consumer’s needs, you should always try to sell solutions and not products. If you can identify your base’s needs and address them through education and product knowledge, you will never have to make a hard sale again. Consumers will see the need for your product and make the decision to buy on their own and quicker.

This year is your year to make more money than ever before. If you want a huge bottom line in 2017, adjust your marketing strategies to make it happen.

Posted in: Uncategorized

Leave a Comment (0) →

Getting the Most Power for Your Direct Marketing Efforts

Direct marketing can refer to both print and digital communication, and it is important to know which format, or what combination of the two, best suits your needs. Reaching clients directly can be a perfect way to expand your market share and to gain brand loyalty for existing customers. Follow these helpful hints to get the most return on your efforts:

– Create a mailer that is visually appealing and cements the company’s brand identity with the intended recipient. Impart all information in easy to read, and concise, statements. Have a call to action and guide the recipient to the desired outcome of the campaign.

– Include a call to action and have a well-thought out plan of what you want to achieve with the direct marketing campaign. Are you looking to reach out to a new market and build your mailing list? Are you targeting past clients that you haven’t heard from in a while? Know what the aim of the campaign is before you start and what your expected results are. This way, you can tailor the flyer (both in print and digitally) to reach these goals, and present a campaign with maximum impact.

– Manage and track the results! Do not forget this step of any successful marketing campaign. Be sure to track the conversion rates, and how the campaign met the pre-defined goals. Look for ways to improve your outreach that can be translated into action steps for future campaigns.

Direct mailing is a great way to reach a large group of potential clients, and to stay in touch with your current customers. Make sure you have a clear plan from the outset, track your results, and continuously improve your campaigns to optimize your direct marketing efforts!

Posted in: Uncategorized

Leave a Comment (0) →

Direct Mail Tips to Market Locally

Direct-mail marketing is a marketing effort that delivers promotional printed pieces to the target audience using mail. Some of the marketing materials used in direct mail include catalogs, brochures, newsletters, postcards and sales letters.
Make a list
Before embarking on any marketing campaign, it is important to understand your audience and identify suitable ways of targeting that audience. This will help you in saving money as well as increase your return on investment. Getting a list can be a tedious exercise, but purchasing a business mailing list from a credible company will help a great deal.
Add value
Since the main aim of direct marketing is to make prospects make purchases, the strategy will not serve the intended purpose if the promotion does not have added value. Messages that include sales, rebates and bonuses will give the audience a reason to purchase, making it possible to provide value to your customers in a cost-effective way.
Look great on paper
The appearance of your marketing materials will play a great role in making your promotion successful. Make sure that all the materials used have great designs and layouts, are printed using quality printers and contain the relevant message.
Tailor content to the consumer
After knowing your customers, learn how to communicate with them effectively. Personalized marketing content would be a great way of ensuring higher numbers of purchases which translate to more sales and increased profits.
Choose the right medium
Choosing the right medium to spread your message is as important as the message itself. As such, it is important to establish which marketing medium will best help you to achieve your objectives.
After using direct mail, it is important to follow up with your prospects. Actions such as making a phone call will go a long way in increasing sales within a short period.

Posted in: Uncategorized

Leave a Comment (0) →

Diversity is the Key for Effective Marketing

More than ever before, marketing cannot be one-dimensional and achieve success. Regardless of the business or brand that you want to promote, you’ll need to use an assortment of marketing strategies to achieve your desired results. Just like it takes a variety of building materials to build a house, it will take variety to build your marketing strategy. Here are some things to consider regarding marketing diversity.

Social Media

Many businesses still haven’t recognized that social media platforms are crucial for effective marketing. The big four include Facebook, Pinterest, Twitter, and Instagram. Although it can be overwhelming to think of mastering these, an attempt to master at least one starting out would be a good idea.

The reality is that this form of marketing takes time and that requires money. If you don’t yet have the resources to launch an all-out social media blitz, that’s no problem. Take small steps to start. Later, you can get involved in more of these platforms and post more frequently.

Personal Website

It should go without saying that if you don’t have a personal website, potential customers won’t take your business seriously. They may figure that you’re just a scammer or that you’ll deliver products or services that are below par. Your website is often the first impression that a customer has about your business. Invest the resources to make sure that it’s a good impression.

More and more businesses are investing in content marketing for their websites. This often means that a blog is present on their company website. Content marketing on your website accomplishes several key things.

It adds value to your website in the eyes of Google, causing your site to rank higher. It also gives your customers free, helpful information and sets you up as an authority who can solve their complex problems.

As already shared, the importance of marketing diversity can’t be understated. There are plenty of other forms of marketing to consider as well such as email, event marketing, calling, direct mail, print and web ads, press releases and more. By combining several, your marketing strategy will become effective.

Posted in: Uncategorized

Leave a Comment (0) →

Top Ways to Cross Sell Your Products

Cross-selling is the process of selling an additional product that is related to the customer’s original purchase. Cross-selling is a vital tool businesses can use to increase sales as well as add value to the customer’s experience. Here are some tips businesses should consider to help improve their cross-selling sales numbers.

Listen for the Cues  

It is incredibly important to listen to your client’s needs and react to what they are telling you will appropriate products. When customers are presented with products that have no connection to the current needs, they will perceive that you do not value them. For example, if a customer is shopping for a computer make sure you know who the computer is for as the product you cross sell if they are purchasing for their child needs to be different than if they are buying for their husband.

Create a Sense of Urgency

Once you have determined a product that may add value to the customer’s original purchase you should create a sense of urgency. This can be done by pointing out the additional product is only available for a limited time or that you are running low on inventory. If you are offering a discount on the additional purchase you can also remind the customer that the discount is only available for a limited time.

Use Incentives

You can increase your cross-sell numbers by offering your customers something for purchasing an additional item. For example, if a customer if buying an item for $35 offer them free shipping on all orders over $50 or offer 10% all orders over a certain amount.

Bundle Up

There is a reason fast food meal deals work so well and it is because customers are buying products that fit together at an attractive price. There is nothing stopping you from adopting the value meal strategy with your products. Bundle up products that make sense together and offer them at a good price and customers will be naturally drawn to it.

The holiday season is a wonderful time to up your cross-selling game as customers are always looking for one more gift to put under the tree!

Posted in: Uncategorized

Leave a Comment (0) →

Keeping a Strong Relationship With Your Clients and Prospects Using Social Media

The power of social media can affect your business in a dramatic way. Getting it correct, however, can be a challenge. Generally, the fundamentals of good business communications apply to social media as well. So here are four points to help build a solid foundation and grow a better relationship with your customers.

Listen Closely

Read more and talk less. People have a tendency to open up on social media. They’ll tell you plenty and appreciate that you took the time to listen. You’ll get candid feedback-and-insight into what’s important, and what’s not, in the relationship.

Post Quality

Be careful what you post. No post is better than a bad post. Remember, these are people you want to do business with. In their minds, the quality of what you put out there represents the quality of how you do business. Also, if you publish interesting content, your followers may share it with their followers.

Be Consistent

One of the best ways to maintain a strong relationship with your clients and prospects is to be there on a regular basis. Don’t post and disappear. Consistently publish content and participate in conversations. Have a daily routine to check and update your social media. This will send your contacts a message that you value their conversation.

Promote Others

Promote others and they’ll promote you. Spend some time sharing and talking about content published by your followers. There’s a good chance they will do the same for you.

So remember, while the medium may be different, the same rules apply to social media as they do to any other form of good communication.

Posted in: Uncategorized

Leave a Comment (0) →

Three Key Tips for Increasing Customer Demand in 2017

Holiday season is in full swing. Lights are up, homes and offices decorated, and shoppers are busily buying gifts and merchandise. As with each passing year, before you blink it will all be over and we will ring in the year 2017.  Is your business ready?  Regardless of the industry, having a product or service that is in demand is crucial for business growth.  These three key tips can help you increase your customer demand in 2017.

Tip #1: Find Out Which Media Outlets are Most Effective and Utilize Them

There are so many ways to reach customers these days. Between social media, websites, apps, emails, direct mail, and so many other options, you have a lot of opportunities to get the message out to customers and potential customers.  The key is choosing the right outlets to utilize.  Understanding your customer base plays a crucial role in reaching them.

Tip #2: Offer Incentives to Your Customers

It is a well-known fact that people love freebies and discounts.  An incentive grabs their attention and pulls them in.  Whether you offer a rewards club, coupons, or other free promotion, incentives are a tried and true method that really works.  Once you’ve caught their attention, a stellar product will keep them coming back for more.

Tip #3: Outsource Your Marketing Efforts

Let’s face it, marketing is an ongoing project.  If your product or service isn’t continuously out there, potential customers may look somewhere else. Unless your business is the marketing industry, it may be helpful to outsource to experts in the field.  Marketing trends and outlets are fluid and ever-changing.  To keep you focused on building a great product or service, consider outsourcing marketing efforts to increase customer demand in 2017.

Posted in: Uncategorized

Leave a Comment (0) →
Page 5 of 42 «...34567...»