The art of creating and writing new and interesting content is not easy. In many cases, you desire to come up with unique work. But there reaches a certain point when your once unique but still relevant content does not have any traffic, and the situation requires you to reuse it. Just think of that particularly excellent piece of content which was once very popular, but has now become forgotten. By changing the format or target audience, you can revitalize this old piece into something new and, once again, shareable.
Importance of Repurposing
As creating whole new content can take up much valued time, repurposing some oldie but goodie is an excellent way to save energy that could be focused on an entirely different task. Changing your past content by adding new features such as visuals and video is a simple, but effective, way of revitalizing this old work and will take you much less time than coming up with entirely new ideas.
You can also change your content into an entirely new format if you have a bit more time to spare. What was once a blog can soon be an infographic and what was first an infographic can just as easily turn into an informative video. This easily solves the problems you may find when you find yourself running low on ideas. Take an old topic and do something entirely new with it!
As everyone needs a little reminder every once in a while, repurposing your content helps in reinforcing an old message. If you wrote a piece on a topic two years ago and are looking to reuse it now, this will service as a great reminder that this information is out there at your customer’s disposal.
Despite what some may think, repurposing and reusing past content does not necessarily mean that it will end up in being seen by only the same people as before. By changing just a few key things, you can ensure that not only are people reminded of the content and information, but you have the potential to reach an entirely new audience.