Archive for Sales

5 Steps to Successful Inbound Marketing

With inbound marketing, your website is your hub and you want your audience to not just visit, but stay and interact. To do this, you need to make sure that you are providing a wealth of information (without giving away the proverbial milk for free) and keeping your brand consistent. Hopefully, while you do this, you are displaying your ultra-cool company persona as well.

By sharing your expertise through blog posts, white papers, and more, you will attract and encourage your audience to pass the information along to their colleagues and acquaintances. In essence, you are inviting your audience to share your materials so you reach an even larger number of people over time.

But you can’t just throw things up on your website and assume they will be shared. You can’t just upload or post items and think that they will be received well and be the next viral email or Facebook post. Here are some tips to make sharing easy and encourage your audience to share your content over and over again:

Don’t assume that your viewers are already connected with you. Many will not be. So make sure that visible buttons and links are available on your website for the audience to hop on over to your various social media profiles and connect with you via Twitter, Facebook, Youtube, LinkedIn and so on. Having the graphic buttons on your HOME page with direct links to those profiles is a must. But don’t be shy. You can add them to every web page. You can also whip up a blog post discussing social media and inviting your audience to come and hook up with you via the social media platforms they are active on.

Make it easy. There are plenty of plug ins that will make it a simple action for the viewers to share your material. Ideally, every blog post will have the ability to quickly and easily be distributed across multiple social media platforms if the audience feels compelled to share.

Don’t be afraid to ask. It’s okay to ask your audience to share something that you feel especially important to pass along. You might not want to do this with every single thing you post on your site, as it may get old real quick with your audience. So do this selectively. But don’t be too shy about it either.

Make sure your items are share worthy. Not everything is. And that’s okay. But you want a majority of your material to be passed along. So try to be timely by tying material into current topics, a calendar item or hot button issue. Also, take a look at your headlines…are they eye-catching? You have a second or two to grab your audience’s attention. Make your headline work for you.

Talk to your audience. This is not monologue time. Think and post with a dialogue in mind, every single time. You are inviting interaction. You are nurturing a budding relationship. You want your audience to speak back to you, to pass along your amazing materials and spread the word about you. So don’t toot your own horn with every upload and offering. Ask for feedback. Ask for comments. Pose questions and start that conversation up.

Over time, you will come to see what types of items are passed along via social media platforms and what topics receive more interest and dialogue. As this happens, you should evolve your materials to fit that “need.” Remember, sharing is caring. So be a giver!

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Cross-Selling in Your Marketing Campaigns

There are very few marketers out in the world that will confess to having “enough time”.

Marketing departments are typically full of ideas and excitement – but they face the same clock as the rest of the world.

Their file cabinet may have marketing strategy documents… their whiteboard full of plans and action items…. and their desks may be covered in sketches.

However, the best intentions in the world do not always mean those projects will see the light of the day. Thus, when you do get a project done, you need to capitalize. Take full advantage of the content that you are pushing to the world.

For example, you may want to launch a campaign that promotes your eNewsletter while getting insights from your customers.  One strategy you can use to accomplish this is by using a landing page that features a quiz.

Respondents can be entered to win a prize after they submit their quiz answers and contact information, but can also be asked if they’d like to subscribe to your eNewsletter.

Yes, there are other ideas for campaigns that would specifically drive newsletter subscriptions. But here, you can take advantage of a campaign that did see the light of the day, and use it to help drive eNewsletter subscriptions.

The bottom line is, there are many ways you can cross-sell and promote your various services through marketing campaigns.  Why waste the opportunity?  Use your existing efforts and realign them to also incorporate different sales targets.

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Creative Presentation Kits – Why They Are Useful To Have

When it comes to creating awareness for your brand, promoting your company goes a long way. Companies are starting to hire marketing firms to help grow their company and earn them more public recognition. One of the main things that marketing firms are doing is telling the company that they are representing to have customized promotional products made for their company.


Why should you have custom made Promotional Products?

Below are some reasons explaining why your company should have customized products.


#1. One of the main purposes of having custom kits is to help enhance your company’s look and become professional. By having a professional name or logo, current and potential customers will take you more seriously, helping to build a better relationship. Having a unique and professional look is also very important because you want to attract new clients and make sure that they know you are a trustworthy and reliable company.


#2. It is a great way to gain publicity for your company. Today, almost every company has some custom products that they give away to customers and prospective clients. Some give away pens, cups, or shirts with the company name on them while others give away binders and key chains. The bottom line is that this is an effective way to advertise your business and increase your brand recognition.


In What Types of Situations Can Custom Presentation Kits Be Useful?

As previously mentioned, custom presentation kits are a great way to expand your brand recognition and are useful in situations where you can reach a lot of people at the same time. Some of which include:


#1. Trade Fairs: Trade fairs are a great opportunity to do some advertising for your business because they are usually attended by large crowds. The only problem with trade fairs is that the other companies that are present also recognize that it is a great opportunity to increase their brand recognition as well, so when you go to trade fairs, you should try to make your custom kit stand out above the rest. This will help you to differentiate your company from the others and become memorable.


#2. Presentations: when you are trying to make a sales pitch to a potential client, having custom kits can be beneficial in a couple of ways; it helps your business look more professional, and they can also be given as gifts to members of the team that you are making the pitch to. It may also help them keep your company in mind when making their final decision.


#3. Promoting Your Company Image: If you want to generate some goodwill for your company, nothing beats giving away free stuff because who doesn’t like free stuff? One of the best ways to buy that positive image for your company is to give away free custom kits to people, regardless if they are prospective clients or not.


By following these tips above, your company will be on its way to becoming a successful, professional, and reliable business.

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How Can Print Marketing Materials Produce Sales Leads For Your Business?

Growing a business heavily depends on the strength of its marketing presence. While there are many forms of marketing, from television ads to inbound, Internet based methods, print marketing materials can still produce sales leads for your business. Regardless of the services or products you provide, there is a means to boosting your business. It all just comes down to being proactive and taking initiative in these methods. There may also be some trial and error regarding marketing, as what works for one business does not necessarily work the same way for another, but as long as the company evolves its marketing strategy, it should pinpoint its best advertising potential.

Product Mailers

The product mailer has been around for a while, and while older, it is not out of date. With a print mailer, it is possible to spread information on the company and provide desirable sales benefits, such as discounts on products and services. Even if you run an online business, this works just fine. The integrated code on the mailer allows you to monitor where the sales are coming from and whether or not it is proving profitable.

Survey Request

The survey request may be provided with a checkout receipt or just inside of the store itself. The survey can provide you with valuable information. For starters, it points out what your business might be doing right and what it needs to work out. Also, you can provide the opportunity for individuals to fill out their contact information. With this contact information, you can then turn it around and offer the individual a special deal or products they might need.

Product Information Displays

If you visit seminars and conventions, having information about a product is important. These pamphlets or displays should assist you in boosting sales and overall consumer interest in what you sell.

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The Importance of Accurate Data for Direct Mail Campaigns

Direct mail is used by thousands of companies for marketing and promotional purposes. While this can be a great tool for attracting and maintaining a solid customer base, there are pitfalls. Having inaccurate data can substantially limit the effectiveness of the campaign. An effective direct mail campaign needs to be sent to the right people, at the right time, and with the right offer or promotion. The following are three reasons why accurate data for direct mail campaigns is so important.

1. Maintaining a Personal Connection

When it comes to maintaining a positive relationship with current customers it is important to send information to up-to-date addresses and spell names correctly. Nothing says impersonal mass advertising like a misspelled name. Even if the right advertisement or coupon reaches the correct individual, if other information is inaccurate a customer can feel disconnected and unappreciated by the company.

2. Targeting the Right Audience

Not every customer you’ve ever had is right for each deal or promotion. A company probably won’t send out a coupon for baby furniture to an elderly couple. But they still will want to keep them on their mailing list for other furniture discounts. It’s important to not only maintain accurate names and addresses, but general age ranges, income levels, and accurate information regarding past purchases.

3. Cost Effective Marketing

In simplest terms, inaccurate data is a waste of money. Even with the Internet and social media, direct mail can still be effective. It isn’t cheap, however. Even though it might initially cost extra time and money to have a system in place to make sure data is accurate and current, it’s worth the extra expenditure in the area of direct mail.

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Using Email to Generate Print Sales

More and more people are moving toward digital communications today, instead of using print services. Fortunately, the two can work together. It’s possible to use options like email as a way to reach out to people who would be receptive to print communications.

By contacting them via email and gaging their interest, your company can avoid spending a lot of money on mailers or other print items that are not going to be well-received. That can make a significant difference in your bottom line and the level of profit your company sees.

No matter what you’re selling, reaching out in print will always cost more than sending something digitally. Don’t make the mistake of spending hundreds or even thousands of dollars on mailing something out to people, when you could get a hold of them through email.

Taking particular care with your subject line and the opening sentences of your email message will be crucial, as people won’t spend much time on your email if they aren’t interested in what you’re saying right away. Many emails get sent to the spam folder, too, if they aren’t from people the recipient recognizes.

You don’t want your email lumped in with ads for inappropriate products and people from Nigeria wanting money. Set yourself apart through your subject line, always use a professional email address, and make sure your message body is direct and to the point. If your email reads like an infomercial, you’ll have less luck getting the recipient’s attention.

With a great email, though, you can get people interested in what you’re offering. That will make them more receptive to buying from you in print. Whether it’s books, magazines, or something else, you want to see your print sales continue to grow. Remember that email isn’t the enemy of print, and you’ll have a better chance of attracting more customers.

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Sales Tips for Printers

Even though information has moved into a cloud-based world in the last few years, printers still have their place in both the home and the office. Mobile devices like smartphones and tablets have made it easy to take information with you wherever you go. You don’t necessarily need to print out 100 documents to take home with you on the weekend – you can read everything on your iPad. Despite that, printers are still a hugely important tool for day to day life. If you’re trying to sell printers more effectively, there are a few key things to keep in mind.


One of the best ways to sell printers is to identify a problem that the customer has and explain how a particular printer can solve it. This doesn’t necessarily have to be a problem the user knows that they have, either. Remind the customer that today’s modern printers still work with all of the latest mobile devices. Maybe the printer has the occasional desire to print documents, but finds the process too cumbersome. Remind them that a printer can easily be connected to a home network to be made available to every compatible device in the home – including devices like smartphones and tablets.


Another key sales tip for printers involves focusing not on the features that all printers have, but on what sets the particular type of printer that you’re selling apart from the competition. Focus on the things that make the printer different from every other one on the market. Maybe it’s compatible with a wide variety of different sizes of paper. Maybe it has a high “dot per inch” ratio and is great for flyers and pamphlets. Whatever makes the printer you’re selling unique, focus on it at all costs for the best chance of success.

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How to Target the Mobile Audience

Many marketers still incorrectly assume that the Internet usage habits of the general population have gone unchanged in recent years. In the late 1990s and the early 2000s, the Internet was traditionally something that was enjoyed in a set space in a home. After a hard day at work or school, a user would come home, grab the laptop computer (or sit in front of the desktop computer), open a Web browser and catch up on the day’s events. With the advent of the smartphone and similar types of mobile devices that can be carried with a person while on the go, however, those habits have changed significantly. People are experiencing Internet content all day long on a mobile device. In order to have the most successful marketing campaign possible, you need to make sure that you’re going after the mobile audience or you could be leaving a huge amount of potential customers behind.


One of the most effective ways to target the mobile audience is by adopting responsive web design practices. When designing your website, for example, responsive web design will help make sure that the user sees the best possible version of the page regardless of what type of device they happen to be using. A site designed for a traditional web browser will be difficult to read and hard to navigate on a smartphone. However, a site created with responsive web design will adapt to the user’s device, allowing them to easily read and use the site from that mobile environment.


Another way to target the mobile audience is with location-based options. Most smartphones and tablets have built-in GPS capabilities that always keep track of the user’s location. By targeting your marketing efforts towards users in your area with location-based options, you’re immediately going after those potential customers who are the most relevant: those who are using mobile devices in the area that your business is operating in.


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Increase Consumer Demand To Get Results

You have a great product but meager sales growth as the situation makes you want to pull out your hair in frustration. Why isn’t the product flying off the shelves? How can you bring more people through the store’s doors?

Increasing consumer demand allows you get your products to the right customers. Develop the right marketing strategies so that customers come rushing to your product.

Figure Out The True Purpose of Your Product

Lots of businesses are under the assumption that their product is a great fit for everybody. Unfortunately, this opinion is simply not true. There will always be some demographic that the product will appeal to the most, as you have to figure out who those people are. The best way to increase consumer demand is to know the ends and outs of your product. What are the benefits of your product? Who will gain the most from those benefits? Where are those people located and what is the best way to reach them with your advertising?

Once you answer these questions, you can further hone your marketing strategies to entice those people who will want to purchase your product. Change your advertising to market to your best buyers.

Figure Out Why Your Target Demographic Isn’t Buying Your Product

If you know who your target market is but can’t figure out why your advertising is falling flat, figure out why they are not interested. Using surveys, asking for product feedback, and analyzing past sales can help you understand why your product isn’t getting the demand it deserves.

You might figure out that your price is too high for the product, or a competitor has a snazzier marketing campaign that is catching their attention more than your own advertising campaign. Once you understand the opinions that the public has about your product, you can make improvements that will increase consumer demand.


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How to Create an Extreme Competitive Advantage with Multi-Channel Marketing

The digital era has resulted in a shift in the way companies do marketing. Instead of focusing solely on a sole marketing channel to reach customers, you have an almost overwhelming amount of options to explore. Whether you want to link your direct mailing campaigns with a QR code landing page designed around that offer, or make your social media profiles work together to promote your content, using multiple marketing channels helps you get a competitive advantage over businesses who focus all of their efforts entirely on single channels. Multi-channel marketing benefits your business in several ways.

  • You reach a larger portion of your target demographic. Your audience doesn’t spend all of their time in one place online, and neither should you.
  • You get venues for repurposing existing content. Instead of writing up Facebook posts or tweets from scratch, look at your existing content and make it work on other channels. This helps you get the best mileage out of your content, as well as driving traffic within your corner of the web.
  • Increased brand awareness. The average customer has to see your name quite a few times before they feel comfortable purchasing from you. You increase the rate that they see your brand mentioned, helping you to get in their trust zone.
  • Customer engagement. Social media is the new word of mouth, so it’s important to have a presence on as many channels as you can reasonably support. You get direct access to what your customers are thinking and feeling about you and your products, giving you useful insights and a way to make a direct impression on them.


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