Find Your Prospects Where They Are
Your customers are already where you can find them. Online studies show that customers spend more time on social media websites than they do on their own email sites. The increase in availability of potential customers has grown exponentially over the past three to four years. With the popularity of professional or work-related websites, there are more opportunities than ever to connect with new clients on a daily basis.
You can strengthen your relationships with your customers as well as develop new ones with new customers and prospects by using specialized discussion groups in social media. For example, if you want to invite customers who are interested in your products to become involved, find a topic that is of concern to your target audience. Set up a discussion group in a social media platform like Linked-In and ask a question you want people to contribute answers and ideas to.
Listen to Your Target Audience
This format includes interested readers, it isn’t just your own writers contributing to the informative process. If you structure your topics thoughtfully, you can have your contributors giving valuable insight to new readers which starts a vital communication group.
These groups have a tendency to grow in membership very quickly. People enjoy sharing information, and if this information is related to your product line, it is an easy next step to begin offering access to your website through personalized emails.
Offer a Fun Game
Another very popular approach to getting information from potentially interested customers, is to offer a fun and informative quiz. People hate to take up time with surveys, but if you can gather the same information through a fun game in the form of a quiz, people not only enjoy taking them and finding out where they rate, but they pass the quiz on to their friends and families as well.
Some popular quizzes used recently on social media sites like Facebook are, “What Kind of Animal Would You Be?”, “What Flower Are You?”, “What Personality Type is Your Best Match?” Making your own quiz means you can ask the questions you want answers to, but always offer an answer for them on how the quiz takers rated, – Your Profile is a Tiger, or Your top rated match is Type II Personality.
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