Do not believe it when pundits say that print advertising is dead. Those who want to promote online marketing often put forth this claim. True, we live in the Internet Age. Any business without an online presence will probably fail. However, relying solely on digital media to make sales is a mistake too many make. They need to recognize and respect the value of direct mail and print marketing.
Following are three important ways printed material can complement and increase online sales.
A More Personal Experience
There is no better way, besides actual door-to-door sales, to provide potential purchasers with a personal experience. Printed media allows the user to touch something and see the products on display in their hands. They identify more intimately with the company and its products than they do online.
Stimulation of the Senses
Printed media also provides a pleasing feast for the senses. For example, the recipient can hold a catalog. They can see the products on the pages. At times, it might even be possible for them to smell fragrances. For younger people, this stimulation of the senses is a welcome break from the more impersonal online experience. The older generation finds printed media rekindling memories of their youth. Either way, it is a winning situation for the sender.
Inspire Confidence in the Business
Last, but not least, printed media helps a business appear real. There are too many fake websites out there today. Moreover, some legitimate sites are unfortunately outdated. Nothing is worse than clicking a link to make a purchase only to find out that the business no longer sells the item. A waste of time.
A contemporary direct mail campaign can inspire confidence in the legitimacy of a business.
Start a Direct Mail Print Campaign Today
The goal of any successful marketing campaign is to capture new customers and retain current clients. Printed media remains a primary means of doing so.
To stay ahead of the competition, get started with a direct mail print campaign today. Readers will find the material engaging and then visit the listed website address for further information.