According to Nielsen’s Global Trust in Advertising Poll, “the most credible advertising comes straight from the people we know and trust.”
Influencer Marketing leverages the trust we place in people that we can relate to and whose opinions we value.
So, what IS Influencer Marketing?
Influencer Marketing is a strategy that leverages individuals who have a strong online following, are relevant to your product or service, and can influence potential buyers to act.
How Can Influencer Marketing Help Your Brand?
You’ll Find Better Customers.
A key to successful marketing is reaching the right audience. Good brand influencers are not just individuals with a lot of followers. They are also thought leaders who have credibility when it comes to the particular subject matter and they already have a relationship with the consumers you are trying to reach. There is a massive difference between marketing to an audience that is receptive to your message and marketing to a general audience that your message may or may not resonate with!
While traditional advertising strategies like banner ads, print, radio, etc., may provide a good return on investment, there is still a considerable investment needed. Influencer Marketing is very cost-effective. Some influencers are compensated financially or receive a commission, but that is not always recommended. Most influencers receive incentives like free products or discounts. Often just showing them some love online is enough. Remember, these are thought leaders, bloggers or, other social media users who have a loyal following within their specific niche, so it is appreciated when you share their content or give them shout outs. These relationships can and should be mutually beneficial.
Influencers Will Help Boost Your Online Presence.
Influencers have a loyal fan base. When they begin sharing your content, your message is amplified. Your brand isn’t just exposed to their followers, it is endorsed by someone those followers trust and relate to! Influencers can boost your online presence when their followers become your followers. Influencers are also great for your SEO (Search Engine Optimization) strategy. They generate back links, create shareable content on behalf of your brand, increase engagement, reach, and ultimately improve your site rankings.