How to Incorporate Marketing Automation into Your Business

It is important that companies focus on marketing if they are going to get their name out there. More and more businesses today are using marketing automation because of how beneficial it proves to be.

  • It saves the business owner and their employees’ time.
  • It helps to reach customers promptly.
  • It allows the business owner and the employees the ability to work ahead.
  • It can turn potential customers into paying customers.

If you are impressed with what marketing automation has to offer and you want to implement it into your business, there are a few methods that have proven to be quite successful.

Sign Up Forms and Automated Welcome Emails

It is a good idea to put sign up forms on your website. This is an excellent way to get the email addresses of people who are prospects so that you can make them paying customers. When you have an email list created, you can set up automated welcome emails. When customers sign up to be on your email list, and they get a welcome email right away thus showing them just how much you value their business. Manually sending out these emails can be time-consuming whereas automating them allows you more time to focus on other tasks. After all, time is money.

Send Out a Series of Event Reminders

If you are planning to have a sale or a big promotion, you want your customers to know about it. If they don’t visit your website before the sale, they will miss it. You can set a series of automatic event reminders to send to the people on your email list so that they don’t miss out on anything.

Encourage Recent Buyers to Buy Again

Once they purchase your product or service, you can set up an automated email to be sent out thanking customers for shopping with you. At the bottom of the email, include a few photos of additional items that you have in stock. When the customers see these items, they might see something they like and buy again.

Reward Your Loyal Customers

If you want your customers to keep returning, you should reward them for their loyalty. This may be through a 10% off coupon, discounted shipping, a voucher for a free service, or any other reward you want to give. Rather than sending these out one by one, you can create an exclusive email list containing just your most loyal customers. You can set the emails to go out periodically to encourage repeat customers to keep buying.

Marketing automation is a great way get emails to your customers on time so that they remember to buy especially during sales and promotions.

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