Everyone loves a good story, right? And with content marketing gaining prominence, it is important that your work stands out. This goal can be achieved by including storytelling within your pieces. There are several ways to include storytelling in your content. One way is to tell a story that gives your audience a reason to engage with you regularly. Have a good narrative, one that includes multiple parts fed out at changing times. This gives your audience a reason to keep coming back; they are interested in the next piece of the saga.
Another way to incorporate storytelling into your content is to tell tales showing how your brand relates to your audience. The stories, even though they are fiction, can help provide another perspective on your brand. They can give more of a backstory around the feelings and culture of the company, conveyed in a thoughtful, entertaining way.
You can also tell a story about a topic to make it easier to understand. Sometimes, a complex problem is more easily explained via a narrative. If you can remember Schoolhouse Rock, you know what I mean.
But, why do this? Stories are not only memorable but also shareable. People can tell others about them. What better way to show how word-of-mouth advertising can work. A person reads a good story on your site, tells his friend about it. That friend goes to your site and reads that same good story. She then tells another friend of hers and so on and so on. Think of the potential power in that.
By telling a good story, you show your audience that you are not just trying to sell them something, that you are trying to connect with them at some deeper level. Give them a reason to like you, maybe just a bit more than a competitor.