A blog keeps you engaged with your industry and your community. It can position a person as a thought leader—in any business.
If you are reading this, you already know that the dynamics of doing business has changed. Advertising has changed. Today’s clients expect companies to engage them. Blogging provides a straightforward entrance to the world of online engagement.
Keeping your website reader-worthy makes it into something more than the modern version of a phone book listing. And it will rise in search results through blogging. Search engine optimization, or SEO, is vital for businesses today. If your potential client seeks your service on the web but finds another provider first, you have a problem! You can turn this around with quality blogging.
Setting Up Your Blog
Your website might enable a blog already. As it helps bring in clients, you may seek writing support, so blogging goes on in the background while you handle your professional responsibilities. Consider it part of your marketing budget.
To start, it’s important to establish desired return on investment (ROI). Are people finding your updates, and sharing them with their friends and colleagues? Do readers locate the content of your posts worth returning to? A useful service shows you stats on the time users spend on your blog and how your posts are shared.
Of course, you also want information on how many readers explore your services or place orders. With statistically measurable goals, you can see if your efforts are working, or if it’s sensible to get pros involved with your marketing.
When to Post?
Blog weekly. You can schedule the posts so that they don’t go out at 3 am when you finish writing. Again, if time’s an issue, hire quality writing support. Give your readers material that is valuable to them.
You will want to update your blog about upcoming events where your company will have a presence and about any special promotions you are running.
The best return from your blog will involve engagement. Enable people to sign up and be alerted to your new blog entries. Allow reader comments. And yes, set up a Facebook page as well as other social media platforms suited to your business. Make sure the word is getting out about your company.
Need inspiration? Watch a big company, one you’ve known a while, using social media. Pick out some ideas that would work for you. Then set a timeline to implement them.