Automate and customize for cost savings and results
Latka Communications’ mailing service, PostagePlus, provides the following at a lower cost and with the assurance of success.
- Basic addressing
- Automated bar-coding
- Mailing list audits (Includes automatic NCOA check which removes outdated addresses.)
- Accurate, up-to-date mailing lists that are tailored to your needs
- Ability to assemble folders, insert cards and reply envelopes, or other special requirements
- Knowledge of the latest rates and regulations of the Postal Service
- Faster delivery even at standard mail rates
- Better results because the mailing pieces have a professional, finished look and are delivered right into the prospect’s hands
- Customization to combine multiple pieces into packages for special projects
- Cost savings from less waste from mail pieces that are not delivered or delivered too late.
- Full mailing list audits to eliminate old addresses, duplicates and add the zip-plus-four
- Zip-plus-four sorting to reduce postal handling for faster delivery
- Automated bar coding and carrier route sorting to speed your mail through the postal system and qualify you for substantial discounts
- Addresses printed right on the mail piece; (no more crooked and unprofessional labels)
- Wafer seal tabs to comply with postal regulations.
Up to 55% less than first class
The following chart details the cost savings that can be achieved through various automation strategies and by the use of standard rather than first-class service.
These figures are based on an actual mailing of 3,287 pieces:
* Less than Regular First Class
|Regular first class||$1,479.15|
|Pre-Sorted first class||$1,154.03||$ 325.12 *|
|Standard automated||$ 657.09||$ 822.15 *|
|Non Profit Standard||$ 288.95||$1190.20 *|
Customization for results
Personal mass mailing may sound like a contradiction in terms, but it is at the heart of successful direct mail campaigns.
Gone are the days when a curious public opened mail addressed to “Occupant” or “Resident”. Today, personalization and customization allow us not only to ensure that mail is correctly addressed to an individual, but also to tailor documents (including graphics) in a mass mailing to specific individuals or groups or perhaps to select from a range of documents only those in which the recipient is interested.
For example, homeowners might receive notices of changes in home policies and renters information about rental insurance. Political parties might customize mailings to include statistics only about the performance of your representative. Current customers might receive a special offer that recognizes their loyalty, even if the total mailing includes thousands of other recipients.
Customized mailings clearly answer the question “what’s in it for me”? and they are more likely to be opened, read, and acted on.