Social media marketing is constantly being revised to attract potential customers and clients to various websites and products. With these changes has come the use of video.
Individuals on social media like their information quick and accessible. There are dozens of ways to use a video, but only the best will get you the results you are looking for.
#1. Have the video on auto-play
Users of Facebook, Twitter and Instagram are quick to scroll through content, and will often not hit the play button for your video. If you want to grab their attention, make sure your video is set to auto-play.
#2. Share breaking news stories
Whether you are selling comic books or hardware, there is always a story that can be classified as breaking news. These videos will capture the viewer’s attention, and then it’s up to your content to keep them engaged.
#3. Pin a feature video to your Facebook page
This allows new clients and customers to get an idea of who you are and what services you can provide. The video can also announce upcoming specials, giveaways, and daily news briefs.
#4. Cover trending topics with use of hashtags
Hashtags attract viewers in the most simplistic of ways while also allowing your video to show up on various social media feeds. This will expand your audience and can increase your overall engagement.
#5. Have a headline that attracts attention
In the 2-3 seconds it takes to read a headline, your video will have already started playing. With this unique combination, you’re able increase the odds that the reader will stick around to see what your video is all about.
#6. Put micro content videos on Instagram
Instagram allows a video to be up to 15 seconds long. This is a great opportunity to give your viewers a peak while attracting them to your website. The average person will decide within the first 5-10 seconds if they are interested in any video. Using a clip on Instagram can help alleviate that issue.
#7. Create a video with bloopers and behind-the-scenes moments
Customers and clients are looking to relate to you, your services and products. By showing them that you’re “real” in a humorous and creative way, you can engage and attract them towards your company.
By applying any of these video techniques, you can vastly improve your social media game.