Posts Tagged online marketing

Creating Landing Pages That Extend

When designing and building a landing page, we typically have a specific purpose in mind. For example, let’s say that we have a goal of registering 100 people for an Open House event. We may promote it through direct mail, emails, and a banner ad. All of those medias will point to a landing page.

When people hit it, we certainly want them to be able to easily figure out how they can register for the event. We may take steps to ensure that there are not too many distractions on the response form.  We may limit how many fields we require, or how many questions we ask of people. These types of decisions can have a positive effect on the percentage of people that do respond to our offer.

However, once someone clicks the Submit button, we can take a slightly different approach. Many times, we may be tempted to simply put up a “Thank You” message and call it good. If so, there is a chance that we are losing out on an opportunity to capitalize on an interested audience.

If we only say “Thank you”, then we have created a dead end. We may have accomplished our specific goal, but we are pretty much guaranteeing that they are going to close the browser or go visit another website. However, by using that Thank You page as a way to further communicate and engage the responder, we may find greater success.

Here are a few possible ideas for how to “extend” a user’s experience with a landing page:

  • Put a link to your corporate website, and a compelling reason to visit it
  • Embed a YouTube video that is associated with your company
  • Link to your social media sites  (add the social badge, or simply promote one of them with a big logo and reason to click: “‘Like’ our Facebook page”)
  • Encourage people to share what they just did on their social media pages (i.e. “Tweet This: I just RSVP’d for ABC Company’s Open House on the 23rd”)
  • Invite them to subscribe to your newsletter
  • Are you selling something? Put a link to it.
  • Deliver a personalized experience — based on how they responded, display a custom message  (in the form of text, pictures, or video)

These are just a few possible ideas.

Sure, not everyone will click on the links that we provide on our Thank You pages. But we will never regret putting forth an effort to extend someone’s engagement with our brand.

(If you’ve had success with extending your landing pages, please feel free to leave a comment on this post.)

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The Ultimate Cheat Sheet to Online Marketing

If your business has an online presence, and it should, there are ten simple tips you need to follow to make the most out of your online marketing tactics. Let’s dive right in and take a quick look at them.

Tip #1: Go social

If you don’t have a social media profile, you need to create one. More importantly, you need to post often. Keep in mind that the more social media profiles you have, the better. The most well-known platforms include Google+, Facebook, Twitter and LinkedIn.

Tip #2: Distribute press releases

Press releases aren’t limited to print publication only. In fact, you can distribute them via social media profiles, your company website and emails.

Tip #3: Write an eBook

An online eBook can help you to appear as a leader in the industry your business is operating in, and once you achieve leadership status, you’ll notice your profit levels soar beyond anything you ever thought imaginable.

Tip #4: Stay engaged

You have to show your customers that you care, and the best way to do this is by staying engaged with them via online platforms.

Tip #5: Outsource content creation

If you’re not a good writer, you’ll definitely want to outsource your content creation. You can even outsource ideas, allowing you to come up with today’s most trending topics in relation to creating content that is relevant to the consumers in your target audience.

Tip #6: Create how-to videos

The best way to sell your products and/or services is to show customers how they can benefit from them. To do this, you need to create how-to videos and distribute them via online sites.

Tip #7: Create and maintain a blog

You need to blog, even if you pay someone else to do it for you. Statistics show that “61 percent of US consumers have made a purchase based on a blog post.”

Tip #8: Provide incentives

One of the best ways to attract consumers to buy your products and services is by providing them incentives. For example, for every $25 that they spend, you could offer them a $5 gift card for a future purchase.

Tip #9: Keep track of your online reputation

Your online reputation will go a long way in making sure that you make a profit. To keep track of your online reputation, you may want to consider employing a reputation manager.

Tip #10: Be personable

Your customers don’t want you to act as if you are above their level. You need to be personable in all content that you display. And most importantly, always remember to provide contact info. Otherwise, your online efforts will prove to be useless.

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What is SEO and How Can it Boost Your Business?

SEO stands for search engine optimization. It is the means by which a company can improve its Google rank so that potential customers who do a search related to what the company has to offer will see the company website listed in the first page of Google’s search engine results.

Optimizing a site for Google is well worth the time and effort for two reasons. One reason is the simple fact that an optimized site will get a lot more traffic than a site that has not been optimized. The Search Engine Journal notes that 75% off all internet users never go past the first page of search engine results. What is more, up to 80% of all internet users do not pay any attention to Google advertisements at the top of any given search engine query.

Another reason why search engine optimization is so important is that it helps a company get in touch with people who are serious about purchasing company products and services. In fact, a top quality SEO job will ensure that a company ranks highly for keywords that are typed in by serious customers, not just those who want to find out more about a particular subject.

More and more people are turning to the internet to finds good and services that they need. A site that has been properly optimized will get not only a lot of traffic but also make a lot of sales. This is why it is important for every single business to either hire someone who knows how to properly optimize a site for search engines or work with an SEO agency that can keep a site optimized on an ongoing basis.

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