To help define inbound marketing, let’s first start with the opposite, which is outbound marketing. Think of outbound marketing as the traditional type of marketing where your products and services are getting pushed on potential customers. Some examples of this include direct mail, television commercials, e-mail marketing campaigns, and pay-per-click (PPC) advertising. All of these methods are means to go out and find your customers. Inbound marketing, on the other hand, involves helping your customers find you.
Inbound Marketing Explained
If inbound marketing is all about helping your customers find you, one question you might be asking yourself is, “How is that even possible?” While it might not seem as easy as outbound marketing, inbound marketing is one of the most powerful marketing methods for doing business online. So while it may not be a simple thing to do, it is certainly worth your time and energy when done right.
The steps for inbound marketing might look something like this:
- Attract strangers to your website by using a blog, keywords, and quality content
- Convert your visitors to leads with a call to action (CTA) or by having them fill out a form
- Turn your leads into regular customers with customer relationship management (CRM) practices and contacting them through e-mail
- Let your customers promote your website with smart content and sharing on social media
One of the best ways to help your customers find you is to pull them in a direction that they are naturally willing to go. This involves catering to your potential customer’s interests and instead of being interruptive, which is what outbound marketing does, you ask for their permission.
How You Can Benefit From Inbound Marketing
Inbound marketing is considered a friendlier way to do business. Besides that, you are doing most, if not all, of your marketing online, which means there are an infinite amount of potential customers out there.
When it comes to inbound marketing, here are some ways it can benefit you and your business:
- Even if your brand is small, it can gain worldwide visibility
- It is a cost-effective way of marketing
- With 8 in 10 Americans shopping online, it’s an excellent way to get immediate sales
When done correctly, inbound marketing is a great way to establish your brand and find your long-term customers.